THE BEST (CURATED BY US) JANUARY 2025
THE BEST WAYS TO START THE YEAR We’re all about starting the year off with ease. It could be as simple as prioritizing better sleep or taking the t...
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Shop the January Campaign
STYLING STORIES: JANUARY CAMPAIGN It’s the new year, and we’re feeling refreshed as we approach our closet every morning. I love reimagining all my...
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YEAR IN REVIEW: LIFE AS FRĒDA
As a small team with big dreams, it’s been a HUGE year for us and we were so happy to celebrate with you every step along the way. Here’s a look ba...
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ABOUT OUR NEW YORK MINUTE
What a special week we had opening the doors to our new home in the Big Apple! From the opening evening with all your favorite NYC FRĒDA Women to t...
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FRĒDA WOMAN SERIES: NATALIE BORTON
There are a million things we would love to say about Natalie Borton. She’s smart. She’s driven. She’s cool. She’s fun. She’s all around the best. ...
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FRĒDA WOMAN SERIES: LAURA L. RUBIN
Please give a warm welcome to Laura L. Rubin–journaling enthusiast (Sherpa in her words), entrepreneur, editor, writer, surfer, marketing & com...
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STYLING STORIES
THE PARTY COLLECTION Excitement is an understatement for party season. We love to get dressed up. It’s the best time to have the most fun with your...
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WE'RE COMING NYC - TOUR THE HOOD
A WALK AROUND SOHO New York, New York–the city so nice they named it twice and we are coming! We’re just one week away from opening our new home on...
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THE BEST (CURATED BY US) OCTOBER 2024
THE BEST FEELINGS OF FALL As we wait for the crisp fall days to come, we’re craving all the things that feel like fall. Pumpkin treats, quilted jac...
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STYLING STORIES:
OCTOBER CAMPAIGN Fall fashion is very much happening and we are very much loving everything. Boots, loafers, leopard print, sweaters, plaid, denim,...
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THE BEST (CURATED BY US) SEPTEMBER 2024
THE BEST OF ALL THINGS FASHION Fall is here and things feel electric. We’re on the edge of our seats excited about this season and the energy behin...
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FRĒDA WOMAN SERIES: DYLANA + NATALIE LIM SUAREZ
Pinch us we are dreaming. The Suarez Sisters in FRĒDA. Looking fresh and so damn cool. With our Mercer Street store opening in late fall, we couldn...
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SHOP THE CAMPAIGN
There’s no doubt we look forward to fall fashion every year. Boots, loafers, corduroys, sweaters, plaid, denim…all of our favorite things. For our...
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