INSPIRED BY CLASSIC
MEDITERRANEAN STYLE
During our many trips to Europe to source leather and visit our family factories, we would see men in Italian cities and the coast of Spain wearing a classic fisherman sandal. We’d always loved them and wanted to design one that balanced femininity with this traditionally masculine style. Working closely with our shoemaking artisans in the Alicante region, we blended the elegance of their coastal towns with the shoe's timeless character to create our first fisherman, the SERA. We’ve expanded our collection over the years so that no matter the season–there’s a fisherman for every mood.
XO
Cristina and Megan
ICONIC STYLE, MODERN DETAILS
FIND YOUR FISHERMAN
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/SeraBlackwithGold_{width}x.jpg?v=1714417430)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_Black_Front_{width}x.jpg?v=1713986348)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/SeraBlackwithGold_600x.jpg?v=1714417430)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_Black_Front_600x.jpg?v=1713986348)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_Bone_Front_{width}x.jpg?v=1713986423)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_Bone_Front_600x.jpg?v=1713986423)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_DoveWhiteCalfGoldStuds_Alt-1_4d82ecb2-7b09-4542-a2fa-c3a0c10099ca_{width}x.jpg?v=1706738670)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_DoveWhiteCalfGoldStuds_Front_{width}x.jpg?v=1706293245)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_DoveWhiteCalfGoldStuds_Alt-1_4d82ecb2-7b09-4542-a2fa-c3a0c10099ca_600x.jpg?v=1706738670)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/Sera_DoveWhiteCalfGoldStuds_Front_600x.jpg?v=1706293245)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/sera-black-alt_{width}x.jpg?v=1710783106)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/products/SERAblackstuds_front_{width}x.jpg?v=1644168830)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/sera-black-alt_600x.jpg?v=1710783106)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/products/SERAblackstuds_front_600x.jpg?v=1644168830)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/sera-stucco-alt_{width}x.jpg?v=1710783443)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/sera_stucco_front_{width}x.jpg?v=1682701867)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/sera-stucco-alt_600x.jpg?v=1710783443)
![SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women](http://fredasalvador.com/cdn/shop/files/sera_stucco_front_600x.jpg?v=1682701867)
HELLO, WE’RE FRĒDA
We started with friendship and a shared love of design. Over 10 years later, we’ve grown into a close team of women–creating collections of unique essentials for the non-stop woman. Our approach to design makes us stand out, while the quality and function of our handcrafted styles formed our community of women from the ground up.