OCTOBER 2023: THE BEST (CURATED BY US)
THE BEST OF DENIM SEASON If you can’t tell by our styling notes and campaign imagery–we love denim. And while we’re denim women all year round, fal...
Read morePlease join us in welcoming Jennifer Morrison as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, her latest v...
Read moreIT’S NEVER JUST A BAG. Handcrafted in Spain, our first Handbag Collection captures rebellious heritage with reimagined touches achieved only by han...
Read moreWhat a special week we had opening the doors to our new home in SF! From the first evening showing your favorite FRĒDA Women the space to the secon...
Read moreThis season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of...
Read moreA LOOK BACK AT FALL’S BIGGEST TREND We love loafers. They’re functional, versatile and undeniably cool. Plus, they’re everywhere right now–and we k...
Read moreTHE BEST THINGS FOR THE IN-BETWEEN It’s official: fall is around the corner and we’re in the mood to ease from one favorite season to the next. Tra...
Read moreOH HAPPY DAY,12 YEARS OF FRIENDSHIP, FAMILY AND FRĒDA. It is hard to believe that it’s been 12 years since we started FRĒDA. We are two best frien...
Read moreAN INSIDE LOOK: CURATED VINTAGE WITH BORN TO ROAM FRĒDA and vintage goes hand-in-hand. We love celebrating unique, individual style, not to ment...
Read moreTHE BEST THINGS FOR HIGH SUMMER With rising temps and nonstop sunny days, we’re ready to make the most of all the fun this season has in store for ...
Read moreWe’re pleased to introduce Genevieve Padalecki as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, becoming a ...
Read moreWe spent an afternoon in Austin last week at Claire Zinnecker’s farmhouse for the warmest welcome to Texas. Odette Annable and Genevieve Padalecki ...
Read moreOne of the things we love the most about our community is being able to meet you IRL and get inspired by the places you live. We recently launched ...
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