ABOUT OUR NEW YORK MINUTE

What a special week we had opening the doors to our new home in the Big Apple! From the opening evening with all your favorite NYC FRĒDA Women to the second night’s inspiring journal workshop with Laura L. Rubin and all the special moments in between–it was a full week of connection, love and smiles. It’s times like these that remind us who we are and why we started–to inspire and build community from the ground up.

We’re so proud of our new home and wanted to share more about how it came to be!

THE MAKING OF MERCER

Over the past year, we’ve loved bringing our community together in our hometown of SF, but we’ve also missed our life in the city. We’ve been craving a place where we could come together with our NYC friends, connect and hang.

 So, welcome to 83 Mercer—your new NYC home.

COMMUNITY BUILT 

INTERIORS  BY JENNIFER STEPHAN

Marrying our love of community and design, every inch of the space was thoughtfully considered by Jennifer Stephan to look beautiful, feel inviting and function as a gathering place. It’s a home where the doors are (almost) always open and you’re welcome to stay beyond shopping. 

FRĒDA FINDS

We have curated a selection of things we love and want to share with you including vintage t-shirts from BORN TO ROAM, our one-of-a-kind Chore Coats, Ozma of California Sweaters and beanies, and  more to come. We will constantly be bringing in new things that we find or from people and brands we love.

STYLE ON MERCER OPENING WEEK