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THE BEST (CURATED BY US) MAY 2025
THE BEST OF SUMMER MAGIC We’re something of summer enthusiasts. Only because there is SO much to love. Long days filled with heat, sun, refreshing treats and sips, mood-boosting style–and...
FRĒDA WOMAN SERIES: Catherine Carnevale
Catherine Carnevale has a gift for making things feel both elevated and easy. As the co-founder of ELEVEN SIX, she blends timeless knitwear design with the craftsmanship of artisan communities...
STYLING STORIES: MAY CAMPAIGN
To say we’re excited about summer is an understatement. Bright colors, fun textures, prints on prints–there is so much to play with this season! It’s really all about waking up...
THE BEST: EARTH-DAY INSPIRED (CURATED BY US) APRIL 2025
We like to make conscious decisions—whether that’s for the planet, ourselves, or a good mix of both. In honor of Earth Day this month, we’re thinking more intentionally about how...
STYLING STORIES: APRIL CAMPAIGN
April always comes with this refreshing feeling. So, for this month’s campaign, I wanted to bring a fresh energy that is fun and gets you excited for summer! There’s lots...
FRĒDA WOMAN SERIES: AYCA KILICOGLU
We’re so excited to welcome you into the very colorful world of Ayca Kilicoglu! She’s a designer, illustrator and the creative mind behind the hand-drawn, mood-boosting silk scarves and bandanas at...
STYLING STORIES: POPS OF RED
“THE ‘POP OF RED’ STYLING TRICK IS STILL GOING STRONG” - VOGUE Trends come and go but one that’s holding on is the ‘pop of red’ trick–and we couldn’t be...
THE BEST (CURATED BY US) MARCH 2025
THE BEST IN OUR COMMUNITY Our community is the beating heart of FRĒDA. Building community from the ground up–it’s why we started and what motivates us everyday. We’re incredibly lucky...
STYLING STORIES: MARCH CAMPAIGN
Even a hint of warm weather has us excited to get out there and have some fun this month–especially with style. And because it’s a transitional month, that means lots...
THE BEST (CURATED BY US) FEBRUARY 2025
THE BEST HITS OF DOPAMINE Let’s talk dopamine. Defined as a chemical messenger in the brain, dopamine affects things like mood, movement, motivation, and more. It’s known as “the happy...
CRAFT STORIES: OPEN WEAVE LEATHER
Our passion for craftsmanship comes from a long lineage that we proudly uphold today. We love working with our family factories to bring new ideas to life while honoring the...
GOOD READS
Welcome to Good Reads–a newsletter dedicated to everything we’re reading and thought we’d share with you. We’re big fans of Substack because it’s all from individual authors, like all the...
FRĒDA WOMAN SERIES: LAUREN HERRERA AND RAYNA BASTA
We’re about all things community, so of course, we love every opportunity to highlight one of our local favorites! This month’s FRĒDA Women, Lauren Herrera and Rayna Basta are the...
HOW TO WEAR IT: THE BROOKE
The BROOKE is our everything boot. Classic shape. Water-resistant leathers. Lightweight lug sole. Basically everything you need for an endlessly versatile boot that you’ll want to wear from fall to...
THE BEST (CURATED BY US) JANUARY 2025
THE BEST WAYS TO START THE YEAR We’re all about starting the year off with ease. It could be as simple as prioritizing better sleep or taking the time to...
Shop the January Campaign
STYLING STORIES: JANUARY CAMPAIGN It’s the new year, and we’re feeling refreshed as we approach our closet every morning. I love reimagining all my favorite items of clothing through styling....