April 2023: HANDCRAFTED, ALWAYS
We believe that the quality of handcrafted products is unparalleled. The integrity of every collection lies in the work our artisans do at our family factories. They use generations-old techniques to craft the modern pieces we design each season.
This is our heritage. Our DNA. The heart of our brand. It’s what makes us, us–and we can’t wait to share more with you.
WHERE ART COMES TO LIFE: OUR FAMILY FACTORIES
This is the beating heart of FRĒDA. We only support artisans who believe in keeping the art of handmade accessories alive and work in a place as inspiring as the pieces they are making. They have skills and techniques that have been used for generations. Our passion starts with our co-founder Cristina’s upbringing in our factory in El Salvador and continues into our Spanish factory managed by Cristina’s grandfather’s best friend.
MADE IN SPAIN
Managed by Cristina’s grandfather’s best friend, our products are handmade at our family-run factory in the traditional footwear region Alicante, Spain. Each collection is meticulously made by artisans who are experts in their craft and over the years, have become family to us.
MADE IN EL SALVADOR
Our shoemaking DNA begins in San Salvador, El Salvador where Cristina’s grandfather first started manufacturing shoes nearly 70 years ago. Founded by her father in the 1980s, Cristina grew up in the factory we use today—taking paper and highlighters to sketch shoe ideas as she followed along. This factory is one of the few left in the world that hand sews uppers onto the last. A true testament to artisanal craftsmanship and passing down this skill for generations.
WHO MAKES IT HAPPEN: OUR PEOPLE
We believe that every piece has a story just as the hands that make them. The artisans have worked with leather goods their entire lives and are experts in their fields. Using old-world techniques, they invest a great amount of time and love into every single step of the process. Since all our pieces are made by hand, no two pieces are exactly the same–and include a special touch from the maker.
