BTS OF OUR FALL CAMPAIGN

Fall is our favorite time of year to dress. We can't get enough of plaid jackets and pants, lace tops and blouses and of course denim all day every day.

Team FRĒDA showed up in a rainbow of EDA sneakers for the shoot because they are pound-the-pavement ready and so cute. Read on for more behind-the-scenes and before-and-after shots below!

Before Shot

After!

The Keen in Wheat at an old Police Station in The Mission

The Cooper 

Megan + Cris in The EDA