Privacy Policy
Last updated October 9, 2026
Freda Salvador is committed to respecting and protecting your privacy. This Privacy Policy describes how Freda Salvador ("Freda," "we," "us," or "our") collects, uses, discloses, sells or shares, retains, and protects personal information when you visit fredasalvador.com (the "Site"), visit our stores, make purchases, participate in events or loyalty programs, communicate with us, or otherwise interact with us (collectively, the "Services").
For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household, subject to applicable law. “Sensitive personal information” means personal information that applicable privacy laws treat as sensitive.
This Privacy Policy explains:
- The categories of personal information we collect, disclose, sell, or share
- How we use and disclose personal information
- The third-party vendors and tracking technologies we use
- Your privacy rights and choices
- Our loyalty, rewards, and financial incentive programs
- Children’s privacy, third-party links, and international transfers
- How to contact us
This Privacy Policy is effective as of the Last Updated date above. Please review it carefully. We may update this Privacy Policy from time to time. If we make material changes, we will provide notice as required by applicable law.
Categories of Personal Information We Collect and Disclose
The table below describes the categories of personal information we have collected in the past 12 months, examples of each category, the sources of that information, the purposes for which we use it, the categories of recipients to whom we disclose it, and whether we sell or share it as those terms are defined by applicable privacy laws. This section also serves as our notice at collection where required by law.
| Category of Personal Information | Examples | Sources | Purposes | Categories of Recipients | Sold or Shared? |
|---|---|---|---|---|---|
| Identifiers and Contact Information | Name, email address, telephone number, mailing address, billing address, shipping address, account information, IP address, device identifiers, and similar identifiers. | You; your browser or device; service providers; marketing, advertising, analytics, affiliate, and data partners. | Provide and fulfill orders; manage accounts; communicate with you; provide customer support; personalize services; market to you; analyze and improve the Site; prevent fraud; maintain security; comply with law. | Service providers and contractors; marketing, advertising, analytics, and personalization partners; affiliate, influencer, direct-mail, and identity-resolution partners; legal, compliance, and transaction recipients. | Yes |
| Commercial and Transaction Information | Products purchased, returned, exchanged, or considered; order history; payment-related information; shoe size; style preferences; loyalty or rewards activity; registry, review, chat, and customer-service information. | You; your interactions with our Site and Stores; service providers; marketing, loyalty, review, and customer-support partners. | Process transactions; fulfill orders; process returns and exchanges; provide customer support; operate loyalty, review, registry, and promotional programs; personalize offerings; conduct analytics; market to you; maintain business records. | Service providers and contractors; marketing, advertising, analytics, and personalization partners; affiliate, influencer, direct-mail, and identity-resolution partners; legal, compliance, and transaction recipients. | Yes |
| Internet, Device, and Online Activity Information | Browsing activity, pages or products viewed, clicks, scrolls, referring URLs, interactions with advertisements, email or SMS engagement, add-to-cart activity, purchase events, device information, and browser information. | Your browser or device; cookies, pixels, tags, and similar technologies; analytics, advertising, marketing, affiliate, and social media partners. | Operate and improve the Site; measure performance; personalize content; retarget visitors; build audiences; measure advertising effectiveness; attribute referrals and commissions; maintain security. | Service providers and contractors; marketing, advertising, analytics, and personalization partners; affiliate, influencer, direct-mail, and identity-resolution partners. | Yes |
| Geolocation Information | Approximate location derived from IP address and, if enabled by you, precise device location. | Your browser or device; analytics and advertising partners. | Provide location-relevant content or services; conduct analytics; support fraud prevention and security; personalize advertising or marketing. | Service providers and contractors; marketing, advertising, analytics, and personalization partners. | Yes |
| Inferences and Preferences | Style interests, shopping preferences, product interests, audience segments, and similar profiles or predictions. | Your purchases and browsing activity; analytics, advertising, marketing, and data partners. | Personalize your experience; recommend products; improve marketing; build or refine advertising audiences; conduct analytics. | Marketing, advertising, analytics, and personalization partners; affiliate, influencer, direct-mail, and identity-resolution partners. | Yes |
We may collect limited sensitive personal information, such as payment information, account login credentials, or precise geolocation if enabled by you. We use sensitive personal information only as reasonably necessary to provide the Services, process transactions, maintain account security, detect fraud, or as otherwise permitted by law. We do not sell or share sensitive personal information or use it to infer characteristics about you.
While we do not exchange personal information for monetary consideration, some advertising, analytics, affiliate, direct-mail, identity-resolution, and similar marketing activities may be considered a sale or sharing of personal information, or may involve targeted advertising, under applicable privacy laws. The categories marked “Yes” above may be disclosed or made available for advertising, retargeting, audience building, affiliate attribution, direct-mail marketing, identity resolution, customer matching, analytics, personalization, or similar marketing purposes. For geolocation information, “Yes” refers to approximate geolocation information, such as location derived from IP address; we do not knowingly sell or share precise geolocation information.
How We Disclose Personal Information
We may disclose personal information to service providers, contractors, and other vendors that help us operate our business, provide the Services, process payments, fulfill orders, provide shipping and customer support, administer loyalty, rewards, review, and promotional programs, conduct analytics, personalize experiences, and support marketing and advertising.
We may also disclose personal information to marketing, advertising, analytics, affiliate, direct-mail, data, and identity-resolution partners; to legal, compliance, security, fraud-prevention, and professional-advisor recipients; to parties involved in a merger, acquisition, financing, reorganization, sale, or similar business transaction; in public areas of the Services if you choose to post reviews, comments, or other content; and to other parties with your consent or at your direction.
Third-Party Vendors and Tracking Technologies
We work with third-party vendors and use cookies, pixels, tags, scripts, SDKs, and similar technologies to operate our Site, provide our products and services, understand how users interact with us, measure marketing performance, and deliver or personalize advertising. The chart below describes the categories of vendors and technologies we may use. Where third-party vendors collect, use, or otherwise process personal information for their own purposes, their processing of personal information is governed by their own privacy policies. We encourage you to review those policies to understand their privacy practices.
| Category | Examples | Purpose | Choices |
|---|---|---|---|
| Essential, E-Commerce, Functionality, and Payment Technologies | Shopify and other providers that support Site functionality, checkout, payment processing, fraud prevention, order fulfillment, account features, saved preferences, and security. | Operate the Site; maintain shopping carts; process payments; fulfill orders; remember choices you make; provide requested products, services, and functionality; prevent fraud; secure the Site. | Some of these technologies are necessary for the Site to function and cannot be disabled through our cookie preference tools. You may be able to disable certain functionality cookies through your browser or device settings, but some Site features may not work properly. |
| Analytics, Performance, and Session-Replay Technologies | Google Analytics 4, Microsoft Clarity, and similar analytics, performance, heatmap, or session-replay tools. | Understand how visitors use the Site; measure performance; identify errors; evaluate user interactions; improve Site design, functionality, products, and services. | You may manage applicable analytics and performance technologies through our cookie preference tools where available, browser settings, or applicable provider opt-out tools. |
| Advertising, Retargeting, and Social Media Technologies | Meta Pixel, Pinterest Tag, Google Ads / DoubleClick, social media platforms, and similar advertising or retargeting technologies. | Measure advertising performance; attribute conversions; build or refine audiences; retarget visitors; personalize ads; deliver more relevant advertising on other websites, apps, and platforms. | You may opt out through our “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link, our cookie preference tools where available, browser or device settings, and applicable platform controls. |
| Email and SMS Marketing Technologies | Klaviyo, Attentive, and similar email, SMS, and marketing automation platforms. | Send marketing communications; personalize campaigns; support abandoned-cart, post-purchase, and promotional messages; measure opens, clicks, conversions, and engagement. | You may unsubscribe from marketing emails using the unsubscribe link in our emails and may opt out of SMS messages by following the instructions in our texts. |
| Customer Review, Loyalty, and Rewards Technologies | Okendo, Yotpo, and similar review, loyalty, and rewards platforms. | Collect and display product reviews; administer loyalty or rewards programs; track points, rewards, redemptions, and related account activity. | Participation in reviews, loyalty, and rewards features is optional. You may also contact us to exercise applicable privacy rights. |
| Customer Support and Chat Technologies | Gorgias and similar customer support, chat, and helpdesk tools. | Provide customer support; respond to inquiries; manage order issues, returns, and exchanges; improve customer service. | You may choose not to use chat features and may contact us through other available methods. |
| Affiliate, Influencer, Direct-Mail, and Identity-Resolution Technologies | Impact, ShopMy, Path2Response, and similar affiliate, influencer, direct-mail, suppression-list, data-cooperative, or identity-resolution partners. | Track referrals; attribute purchases; calculate commissions; improve marketing accuracy; support direct-mail targeting or suppression; enhance audience segmentation. | You may opt out through our “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link, our cookie preference tools where available, and other methods described in this Privacy Policy. |
Some of these vendors and technologies may involve the sale or sharing of personal information or targeted advertising under applicable U.S. state privacy laws. Depending on your location, you may have the right to opt out of these activities as described in the “Your Privacy Rights and Choices” section below.
Notice of Financial Incentive / Loyalty Program
We may offer loyalty, rewards, referral, discount, early-access, or similar programs that provide benefits to participating customers. These programs may involve the collection of personal information such as identifiers and contact information, commercial and transaction information, preferences, loyalty or rewards activity, and related account information.
Participation in these programs is voluntary. You may opt in by signing up for the applicable program or promotion and may withdraw by following the instructions provided with the program or by contacting us. If you withdraw, you may no longer receive the program benefits. We estimate the value of any financial incentive or price or service difference based on the expense of offering the program and the value of the benefits, discounts, rewards, and other program features provided to participating customers, and we believe the value is reasonably related to the value of the personal information used in connection with the program.
Your Privacy Rights and Choices
Residents of certain U.S. states and other jurisdictions may have some or all of the rights described below, subject to applicable law and exceptions. Different jurisdictions describe privacy rights in different ways, so this section describes those rights together to avoid repetition.
- Access, Know, and Portability. You may request that we confirm whether we process personal information about you, provide access to or a copy of that information, and provide related details such as the categories of personal information collected, the sources of that information, the purposes for which it is used or disclosed, the categories of recipients to whom it is disclosed, and the categories of personal information sold or shared, as applicable. Where required by law, you may request that we provide your information in a portable format.
- Deletion. You may request that we delete personal information we collected or maintain about you.
- Correction. You may request that we correct inaccurate personal information we maintain about you.
- Opt-Out, Objection, and Restriction. You may opt out of targeted advertising, the sale or sharing of personal information, certain profiling, certain automated decision-making, and certain direct marketing, and you may object to or restrict certain processing where required by law.
- Sensitive Information and Consent. You may limit certain uses or disclosures of sensitive personal information and withdraw consent where our processing is based on consent, in each case where required by law.
- Non-Discrimination and Appeals. We will not discriminate against you for exercising your privacy rights. Where required by law, you may appeal our decision regarding your request.
How to Exercise Your Rights and Choices
Submitting Requests. To exercise access/know, deletion, correction, portability, objection, restriction, appeal, or consent-withdrawal rights, email us at info@fredasalvador.com or write to Freda Salvador, Attention: Privacy Compliance, 80 Liberty Ship Way #6, Sausalito, CA 94965. Please describe the right you wish to exercise and provide enough information for us to identify you and respond to your request.
Your Privacy Choices. To opt out of sale, sharing, targeted advertising, or certain profiling, you may use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link in the footer of our website. Where required by law, we will also process opt-out preference signals, such as Global Privacy Control, as requests to opt out of sale, sharing, or targeted advertising for the browser or device that sends the signal.[
Verification and Authorized Agents. We may request information to verify your identity before responding to a request. If you use an authorized agent, we may require proof that you authorized the agent to act on your behalf and may also verify your identity directly with you.
Timing, Denials, and Appeals. We will respond within the time required by applicable law. For California requests, we will acknowledge receipt within 10 business days and respond within 45 calendar days, or within 90 calendar days total if we notify you of the reason for the extension. If we deny a request, you may appeal where required by law by contacting us through the same method and stating that you are appealing our decision.
Marketing Communications. You may opt out of marketing emails by using the unsubscribe link in our emails or by emailing us at info@fredasalvador.com. You may opt out of SMS messages by following the instructions in our texts. To opt out of physical mailings or telephone communications, you may email us or contact us through other available support channels. We may still send transactional or service-related messages after you opt out of marketing communications.
Additional Information for EEA, UK, and Swiss Users
For users in the EEA, UK, or Switzerland, Freda Salvador is the controller of the personal information described in this Privacy Policy. Our legal bases for processing may include performing a contract with you, complying with legal obligations, our legitimate interests, and your consent. Where we rely on legitimate interests, those interests may include operating and improving the Services, communicating with customers, preventing fraud, maintaining security, conducting analytics, personalizing experiences, and marketing our products and services.
You may object to direct marketing at any time and may withdraw consent where our processing is based on consent. You may also have the right to lodge a complaint with your local data protection authority, the UK Information Commissioner’s Office, or the Swiss Federal Data Protection and Information Commissioner, as applicable.
We may transfer personal information to the United States and other countries that may not provide the same level of protection as your home jurisdiction. Where required by law, we rely on appropriate safeguards or other lawful transfer mechanisms for these transfers, and you may contact us for more information about those safeguards.
Use of Our Services by Children
Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under the age of 16. If you believe that a child under the age of 16 has provided us with personal information, please contact us so that we can take appropriate steps to delete the information.
Protection of Personal Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee the security of personal information.
Third-Party Links
Our Site and services may contain links to other websites that are not under our control or supervision. Please be aware that we are not responsible for the privacy practices of third-party websites. Third-party websites may have their own privacy policies or no policies at all. We encourage you to read the privacy policies of any third-party websites you visit before providing them with your personal information.
Retention of Your Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide the Services, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain security, and as otherwise permitted by law. When personal information is no longer needed, we may delete, de-identify, or aggregate it in accordance with applicable law.
How to Contact Us
If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please email us at info@fredasalvador.com or contact us through available support channels.
You may also write to us at:
Freda Salvador
Attention: Privacy Compliance
80 Liberty Ship Way #6
Sausalito, CA 94965