EVENTS
LA:
COME HANG, FRĒDA TRUNK SHOW AT GOOP
THE DETAILS
FRIDAY, MARCH 28
10-4PM
225 26TH ST
See you there!
SF + NYC:
WINE TIME
WITH SOPHIE JAMES
Come hang with us and enjoy Sophie James Spring Wine Collection. Stop by for sips, snacks, good conversation and 15% off your in-store purchase. See you there!
COME HANG, FRĒDA TRUNK SHOW AT GOOP PT2
THE DETAILS
FRIDAY, APRIL 4th
10-4PM
2215 Larkspur Circle
See you there!
PAST EVENTS:
TOTES FOR FREE
(WITH EVERY IN STORE PURCHASE)
Because we all need a mood-boosting sidekick for LIFE IN FRĒDA, we’re gifting you a free tote with every purchase. This weekend, in store only.
Limited time, limited supply—you know what to do.
WHEN:
MARCH 22 & 23
WHERE:
83 MERCER
CUSTOMIZE YOUR LIFE IN FRĒDA:
DON’T LET DISCO BEAD BAR
Make your favorite styles your own with our Don’t Let Disco Bead Bar! Our friend and founder of the jewelry brand, Ashley, is stopping by to give your FRĒDAs a one-of-a-kind touch with a custom beading experience.
Refreshing libations from @amante1530
In celebration of our event we will offer 15% off footwear + handbag purchases for bead bar participants to embellish their FRĒDA’s.
Offer valid in store 3/21 -3/22 for bead bar participants.
RSVP below, can’t wait to see you!
WHEN
MARCH 21, 3-6 pm
MARCH 22, 12-4 pm
JUST BECAUSE EVENT:
20% OFF
You guys are the best, so we want to celebrate you–just because. Join us in store this weekend to shop 20% off our latest collection and enjoy complimentary bouquets with purchases over $400—crafted by Amanda Vidmar in SF and Corey Hucko in NYC.
WHEN: March 15-16
WHERE: San Francisco & New York Locations
THIS WEEKEND ONLY:
FREE SOCKS IN STORE
A little something extra for you—get a free pair of socks with every purchase! Stop by and snag yours while they last. See you soon!
WHEN: March 8-9
WHERE: San Francisco & New York Locations
48 HOURS:
FREE HAT IN STORE
Because we appreciate you, we’re giving away a free hat with every purchase. Come by and grab yours while they last–see you soon!
See you soon!
WHEN:
FEBRUARY 27 - FEBRUARY 28
WHERE:
SAN FRANCISCO & NEW YORK LOCATIONS
THIS WEEKEND ONLY
DOUBLE LOYALTY POINTS
Our Spring Collection has arrived, and we’re celebrating with double loyalty points on every purchase in-store this weekend. Hit refresh on your spring closet with all our new mood-boosting classics.
See you soon!
WHEN:
FEBRUARY 22 - FEBRUARY 23
WHERE:
SAN FRANCISCO & NEW YORK LOCATIONS
LE FEELS x DOPAMINE DRESSING
We’re so excited to invite you to our Galentine’s Day events happening in store all week long!
Starting Wednesday, join us for a special event hosted by Meredith Peck (@sparkandpepper). Plus, Our friend Ali Rybczyk from Le Feels is coming up from LA to create complimentary fashion illustrations of you (or you and a friend) as a free gift with purchase.
Grab everyone, put on something cute and come on by! Drinks, of course. And new SS25 styles to get the energy UP for spring.
WHEN:
FEBRUARY 12
5-7pm
WHERE:
2011 FILLMORE
LE FEELS GALENTINE'S CELEBRATION
This one’s for the girls. We’re raising a toast to Galentines with a free complimentary fashion illustrations by Le Feels with any purchase.
WHEN:
FEBRUARY 13-14
WHERE:
2011 FILLMORE
FREE FLORALS (BECAUSE WE LOVE YOU)
Whether you’re a Valentine’s enthusiast or not, we want to give you all the love with complimentary bouquets in store with any purchase
WHEN:
FEBRUARY 15
WHERE:
SAN FRANCISCO & NEW YORK LOCATIONS
SOMETHING JUICY IS HERE:
FRĒDA x NOURISH JUICES
Our SS25 Collection just arrived and we’re making the most of it with free Nourish Cold Pressed Juice Bar in store! Stop by for all the dopamine dressing feels we have in our latest drop and to sip on something juicy all weekend long
Plus, meet the founder of Nourish Juice, Francine on Saturday, February 1 at our Fillmore Store from 12-3pm. We can’t wait to see you!
And on Sunday, February 2 in SF and February 9 in NY, join us for monogramming on shoes! Get a loafer, boot, or one of our new spring styles hand-painted from 1-5pm
THE DETAILS
WHEN
FEBRUARY 8-9 - NYC
WHERE:
83 MERCER
SHOP SNACK SIP
WITH YSE BEAUTY
Molly Sims, our friend and founder of YSE Beauty is popping up at our home in NYC and we want you to come hang! Stop by for skincare, shoes and a special appearance from Molly herself on February 2.
Levain Bakery will also be in on the fun–they’ll be serving their winter cookie lineup and the first 100 guests will receive an exclusive gift with purchase.
We can’t wait to see you!
THE DETAILS
WHEN:
FEBRUARY 1, 11-6 PM
FEBRUARY 2, 12-5 PM
WHERE:
83 MERCER, NYC
CHAIN-STITCHING + VINTAGE EVENT
Join us in store for an exclusive chain-stitching experience with Daisy Hartmann of Kambric Goods and Megan Mussari of Apprvl. They’ll be customizing our Born to Roam Chore Coats, FREDA hats, tote bags, vintage goodies, and more.
Enjoy free chain stitching with the purchase of any item in store.
Add a personal touch to your favorite pieces and make them truly yours!
THE DETAILS
WHEN:
SUNDAY, JANUARY 26 12PM-4PM
WHERE:
SAN FRANCISCO + NEW YORK
WINTER EVENT
20% OFF SELECT STYLES
Come hang at the store this weekend for 20% off a curated lineup of classic winter styles that guarantee an effortless everyday. See you there!
THE DETAILS
WHEN:
JANUARY 16-20
WHERE:
SAN FRANCISCO & NEW YORK LOCATIONS
NEW YEAR CELEBRATION EVENT
FREE FRĒDA CANDLE WITH PURCHASE
To start the year off right we’re celebrating! Join us in-store to explore our latest collection and enjoy a free FRĒDA candle with your purchase for all the cozy vibes this winter. Just because we love you. See you soon!
THE DETAILS
WHEN:
SATURDAY, JANUARY 11
WHERE:
SAN FRANCISCO & NEW YORK LOCATIONS
JUST BECAUSE WE LOVE YOU EVENT
20% OFF IN STORE
We love you so much, we want to celebrate you! Join us on in store to sip on wine from Sophie James and shop 20% off our latest collection.
Enjoy complimentary bouquets with purchases over $400—crafted by Amanda Vidmar in SF and Corey Hucko in NYC. We can’t wait to celebrate with you!
THE DETAILS
WHEN:
SATURDAY, DECEMBER 28
WHERE:
SAN FRANCISCO & NEW YORK LOCATIONS
HOLIDAY SPIRIT EVENT
FREE FRĒDA HAT WITH PURCHASE
Just before the holidays, we’re celebrating YOU! Join us in store to shop our latest collection and enjoy a free FRĒDA hat with your purchase—just in the spirit of the season.
We’re also offering gift wrapping for $10 in store from 1-5PM from our friends at LINNA. The founder, Lisel Ashlock, will be wrapping your gifts and will send you home with additional paper for all your other gifts this year.
We can’t wait to see you!
THE DETAILS
WHEN:
SATURDAY, DECEMBER 21
WHERE:
2011 FILLMORE
Also, we’ll have cider to sip on and treats from Johnny Doughnuts.
We can’t wait to see you!
YOU'RE INVITED!
Sip, shop and celebrate the holidays! Join the retailers on Fillmore for exclusive deals, wine, and seasonal surprises.
Participating retailers include:
FRĒDA SALVADOR, Catbird, Clare V., Third Love, Sezane, Veronica Beard, Credo
GOLDSTORIES x FREDA
Goldstories is popping up on Fillmore! Join us on Friday, November 22nd, from 2PM to 5PM, and enjoy 10% off select Goldstories jewelry and 10% off FREDA styles during this special event.
Goldstories creates solid 14k gold jewelry, handcrafted in San Francisco, designed to be worn every day and celebrated for a lifetime. Known for their unique textures and movement, each piece tells a story of individuality, allowing you to express yourself through timeless, wearable art.
Don’t miss this chance to shop thoughtfully designed jewelry alongside your favorite FREDA pieces. We’ll see you there!
Our friends at OURS are popping up on Fillmore! Stop by to discover their refined collection and shop 15% off everything in store.
ABOUT OURS:
Founded by a mother-daughter duo, OURS embodies elevated comfort with timeless pieces crafted from the finest Italian materials and made with care and intention.
In honor of Breast Cancer Awareness Month, we’re co-hosting a special event with Everviolet where 10% of all sales will be donated to Breast Cancer Prevention Partners.
Everviolet is dedicated to creating beautiful, sustainably-made pieces designed for comfort and confidence at every stage of life. Their collection emphasizes thoughtful craftsmanship and intentional fashion choices.
TALĀYEE Jewelry is popping on Fillmore too! Stop by for bites and sips, 10% off your in-store purchase and an opportunity to meet with the designer.
Le Superbe Pop Up will run through Sunday, 09/15
