SELF-CARE FOR YOUR FRĒDAS
CALF EDITION We design our collections to last season after season—but everybody needs a little self-care. Regular cleaning can help the extend the...
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THE MAKING OF THE LEFTOVER LEATHER COLLECTION
RENEW. REPURPOSE. REIMAGINE. As we rediscover and renew, we look for ways to make the old anew. We started the year with a commitment to be as zero...
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JANUARY 2023: THE BEST (CURATED BY US)
THE BEST START Setting a strong foundation at the beginning of the year will lead to mindful decisions throughout. From starting fresh to looking w...
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FRĒDA WOMAN: SOPHIA BUSH
As an actress, activist, podcaster, role model, wife and friend, there’s not a part Sophia Bush can’t play—and with the eloquence and kindness eve...
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FRĒDA WOMAN: SAMANTHA WENNERSTROM
We’re pleased to introduce Samantha Wennerstrom as both our FRĒDA Woman this month and collaborator in our limited-edition BROOKE Boot. Founder a...
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OCTOBER: THE BEST (CURATED BY US)
THE BEST OF THE SEASON We love fall and all the energy it brings. From cozy sweaters to comfort cravings, here is our curated list of all the best ...
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SEPTEMBER: THE BEST (CURATED BY US)
Bold tailoring, unexpected pairings, mile-high lines—with fashion month in full swing, we’ve rounded up all the trends we’re embracing this fall. T...
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AUGUST: THE BEST (CURATED BY US)
THE BEST WAYS TO SOAK IT ALL IN Just as the first mumblings of fall start to arise, we’re looking to stretch out every last inch of easy summer day...
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FRĒDA WOMAN: FREIDA PINTO
Not only are we pleased to introduce Freida Pinto as our latest FRĒDA Woman, but we’re thrilled to be collaborating with her this month on a limi...
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JULY: THE BEST (CURATED BY US)
THE BEST OF HIGH SUMMER Long days, better times—from our new favorite reads to playful table decoration, see our curated list that make the best ...
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Occasion Wear
Every day, every occasion both big and small this summer is an opportunity to put something on that makes you happy. From modern leather sandals to...
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June: The Best
JUNE: THE BEST (CURATED BY US) THE BEST SUMMER WEEKEND STYLE There are around 12 weekends this summer and double the number of occasions to trave...
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SUMMER OF FUN
PF22 CAMPAIGN: SUMMER OF FUN Bring on the days that turn into nights, the trips that make memories and the outfits that call for celebration. Built...
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