STYLING STORIES
THE PARTY COLLECTION Excitement is an understatement for party season. We love to get dressed up. It’s the best time to have the most fun with your...
Read moreA WALK AROUND SOHO New York, New York–the city so nice they named it twice and we are coming! We’re just one week away from opening our new home on...
Read moreTHE BEST FEELINGS OF FALL As we wait for the crisp fall days to come, we’re craving all the things that feel like fall. Pumpkin treats, quilted jac...
Read moreOCTOBER CAMPAIGN Fall fashion is very much happening and we are very much loving everything. Boots, loafers, leopard print, sweaters, plaid, denim,...
Read moreTHE BEST OF ALL THINGS FASHION Fall is here and things feel electric. We’re on the edge of our seats excited about this season and the energy behin...
Read morePinch us we are dreaming. The Suarez Sisters in FRĒDA. Looking fresh and so damn cool. With our Mercer Street store opening in late fall, we couldn...
Read moreThere’s no doubt we look forward to fall fashion every year. Boots, loafers, corduroys, sweaters, plaid, denim…all of our favorite things. For our...
Read moreWe are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring...
Read moreOur family factories are the beating heart of FRĒDA. The artisans who make our collections mean the world to us and over the years, have become our...
Read moreSIMPLY JUST THE BEST This newsletter is always a fun one for us. We love to share a laundry list of all the things we’ve discovered recently or are...
Read moreMajor fangirl moment. Wave hello to Rayne Schloss, founder of Only Made and this month’s FRĒDA Woman! Megan (our co-founder) has been wearing one o...
Read moreWe are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring...
Read moreThis July we are celebrating 13 years as a brand. We started FRĒDA as two best friends with a love for footwear and a mission to build community fr...
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