SELF-CARE FOR YOUR FRĒDAS

SELF-CARE FOR YOUR FRĒDAS

CALF EDITION We design our collections to last season after season—but everybody needs a little self-care. Regular cleaning can help the extend the...

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FRĒDA WOMAN: SOPHIA BUSH

FRĒDA WOMAN: SOPHIA BUSH

As an actress, activist, podcaster, role model, wife and friend, there’s not a part Sophia Bush can’t play—and with the eloquence and kindness eve...

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FRĒDA WOMAN: FREIDA PINTO

FRĒDA WOMAN: FREIDA PINTO

Not only are we pleased to introduce Freida Pinto as our latest FRĒDA Woman, but we’re thrilled to be collaborating with her this month on a limi...

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Occasion Wear

Occasion Wear

Every day, every occasion both big and small this summer is an opportunity to put something on that makes you happy. From modern leather sandals to...

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June: The Best

June: The Best

JUNE: THE BEST (CURATED BY US)   THE BEST SUMMER WEEKEND STYLE There are around 12 weekends this summer and double the number of occasions to trave...

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SUMMER OF FUN

SUMMER OF FUN

PF22 CAMPAIGN: SUMMER OF FUN Bring on the days that turn into nights, the trips that make memories and the outfits that call for celebration. Built...

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