April always comes with this refreshing feeling. So, for this month’s campaign, I wanted to bring a fresh energy that is fun and gets you excited for summer! There’s lots of crochet (a personal favorite), sea-inspired prints and little details that make a major statement. It’s playful. It’s exciting. It’s very LIFE IN FRĒDA.
Click here to shop all the looks in our April shoot!
“I’m a crochet woman. Seriously, I’ve spent hours searching for new crochet styles. So, when I found this blue midi dress–I thought absolute perfection. Paired with the DARYA, it feels elevated but still casual. It’s definitely saying beach vacation or even backyard BBQ.”
“I am living in our boat shoes right now. With a slightly oversized bow and cool grommets, they’re a little different from the rest but classic enough for everyday. With blue jeans and a fun print button down–it’s an outfit that looks put together but is so effortless.”
“Dressing up cutoffs is the epitome of California style. I love how baggy and deconstructed this pair is and then with the contrast of the tailored shirt with a feminine collar–it’s a cool look but doesn’t feel like it’s trying too hard. Finished with our iconic fishermans, you’ll be seeing me in this look on repeat.”
Leave a comment