Collaborating with like-minded creatives is at the core of what we do—so when we teamed up with Paige Christensen for our latest campaign (directed and photographed by her husband, Ben!), it was always about more than getting the perfect shot. 

We’re excited for you to get to know Paige here. She is a mother, entrepreneur, and influencer who’s building businesses, designing homes, and raising four children, all with an appreciation for making beautiful things and a fierce devotion to the people she loves. 

You exude such a natural confidence—where does that come from? 

My confidence comes from being grounded in who I am. Being a mother, having a husband who loves me unconditionally, expressing myself through fashion and home decor, and staying connected to God all give me a strong sense of confidence and purpose.

We loved watching the shoot come to life and seeing the dynamic between you and your husband. What’s the best part of working with your partner? 

I love working with my husband because he makes me feel beautiful and keeps every shot feeling natural. I’m always moving and never really posing, and he’s so good at capturing those in-between moments. It never feels like work—it feels like hanging out with my best friend and making new friends along the way! By the end of a shoot, it feels more like a family than anything.

There’s such a cool, candid, free-spirited vibe you show as a mother on Instagram. What’s your parenting philosophy?

Good communication! I’ve always asked my kids questions with genuine curiosity. I feel like the more thoughtful or even random the questions are, the more it gets them thinking and opening up. As they’ve grown, I’ve noticed them coming to me and sharing more and more without me having to ask.

You and your husband have a lot going on with kids, house projects, and creative pursuits—what does a typical day look like for you right now? 

Oh man, with Billie starting kindergarten this year, I have a lot more time than I used to! I start my mornings at the gym, get the kids ready and off to school. I've set a goal to organize something around the house each day, then work for a few hours. Once the kids are home, it’s off to the races! I’m running carpools and taking them from place to place, but I honestly love the chaos and getting to watch their passions come to life.

Doing it all as an entrepreneur and mother can feel totally impossible—what does balance look like for you? 

Being patient with yourself is so important. Motherhood is full of surprises and unexpected moments you can’t always plan for. I’ve learned to be okay with the days when I can’t focus on the business like I planned. The time will come—it just might not always be on my time.

What keeps you grounded? 

My family. 🫶

What’s the best part about building your own thing? And, what’s been the biggest challenge? 

The best part has been pursuing something I’m truly passionate about. I do it because I genuinely enjoy it—[it’s] not for anyone else. The hardest part has always been finding the time. With four kids and a husband who travels a lot, I often felt limited in how much time I could give to it.

We believe a good outfit makes you feel good—how do you think about getting dressed/your approach to style, and what pieces in your own wardrobe make you feel good? 

I’m all about a comfy outfit! Fun fact: whenever my husband and I go on a date night, I always bring a pair of sweats. We usually end the night getting ice cream or going to a movie, so I come prepared! I love getting dressed up, but even then, my style is usually relaxed, simple, and comfortable.

What FREDA style are you wearing right now? 

I love the flare of fashion that the SYDNEY loafer in black and white cow haircalf gives me when I’m running my kids around. They’re such a comfortable shoe with the best pop of style.

What advice would you give to your younger self? 

Don’t be afraid to be true to who you are—and rock that red hair! I bleached my hair blonde all through school, and I wish I had realized at a younger age just how beautiful and special my natural hair color was.

RAPID FIRE: 

Coffee order? I don’t drink coffee, but my go-to soda mix is Dr Pepper Zero with sugar-free strawberry syrup and coconut creamer—trust me and give it a try!

Movie? Bridesmaids.

Book? Ahh there’s too many!!

Meal? Not a meal, but ice cream has always been my favorite.

App? Grow with Mariah on the Sweat App for my everyday workouts, and the Kindle app.

Desert island beauty product? Alastin Sunscreen because I’m a redhead and on an island I would be fried! This also gives the perfect amount of coverage.

Jeans? Go-to jeans right now are either my Levi’s baggy dad jeans or Agolde low-slung baggy jeans.