VEG CALF LEATHERS IN FOUR QUESTIONS
We’re so excited to introduce veg calf leather to our collection this season! So we sat down with Melody Dorward, our brilliant product development...
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THE BEST (CURATED BY US) MARCH 2024
THE BEST WAYS TO BE HAPPY We’re starting every morning this month thinking about (and doing) what makes us feel good. From indulgent wines to crois...
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FRĒDA WOMAN: CAT CHEN
Say hello to the coolest wine enthusiast in the game, Cat Chen, who we’re so excited to have as a FRĒDA Woman! From the brand marketing world at Sh...
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GETTING DRESSED FROM THE GROUND UP MAKES YOU HAPPY
It’s true. We get dressed from the ground up. Normally by answering simple questions like, “Where am I going today?” or “What’s the weather?” Shoes...
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ON THE BULLETIN: STREICHER SISTER EVERYTHING
Today ‘On The Bulletin’ is an inside look at our day spent with Kristie, Jenn, and Ashley Streicher–aka the most badass trio of beauty aficionados....
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FRĒDA WOMAN: CAMILLE EDWARDS (OUR INCREDIBLE MODEL)
You’ve most likely seen her a time or two on our dotcom, but we’ve never properly introduced you to Camille (our incredibly cool campaign model). S...
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TALKING HERITAGE WITH CRISTINA, OUR CO-FOUNDER, DESIGNER AND MORE
Our family factories mean the world to us for many reasons but the first is that this is where it all started. Cristina Palomo Nelson–our co-founde...
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GIVE YOUR FRĒDAS SOME LOVE
HOW TO KEEP YOUR SUEDE STYLES LOOKING THEIR BEST We source the highest quality suede to ensure our styles last season after season—but every style ...
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WELCOME TO ‘ON THE BULLETIN’
A SPACE FOR CURRENT HAPPENINGS We’ve always admired coffee shop bulletin boards. We love how they are a beautifully chaotic curation of all the cur...
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BEHIND THE SCENES: FRĒDA STYLE
MEET MEGAN, THE MIND BEHIND OUR CAMPAIGN STYLING With every campaign shoot, we get so many questions about the looks we pair with our shoes and acc...
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THE BEST (CURATED BY US) February 2024
THE BEST OF ALL THINGS STYLE We’re all about style this month because we know getting dressed makes you feel good—and that’s a fact. We’re taking t...
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FRĒDA WOMAN: SUNNY BHARATH (ALSO OUR BADASS MODEL)
You’ve seen her more times than you can count, but we’ve never properly introduced you to Sunny (our very cool campaign model) A jack of all trades...
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2023: YEAR IN REVIEW
HAPPY HOLIDAYS, THANK YOU FOR EVERYTHING AND SOME From our family factories and the people in our offices to the women who inspire us everyday (tha...
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