ON SET WITH US: WINTER 2023
GO BEHIND THE SCENES OF OUR PARTY ON FILLMORE We had our first shoot in our new home in SF! It was so much fun transforming the space to feel lik...
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FREDA WOMAN: LIZZY MATHIS
Let's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? If you let ...
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WEEKEND VIBES: WORN BY YOU.
WE LOVE SEEING YOUR LIFE IN FRĒDA. Scroll below for outfit inspiration.
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INTRODUCING: FRĒDA’S HANGOUT
COME HANG FRIENDS. We’re always (seriously, always) looking for new ways to see you guys IRL. So we are beyond excited to introduce FRĒDA’S HANGOUT...
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LA EVENTS: ABOUT LAST WEEK
A PARTY TO CELEBRATE OUR HANDBAG LAUNCH (IT WAS KIND OF THE BEST DAY EVER) In the spirit of celebrating the launch of our new handbag collection, w...
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OCTOBER 2023: THE BEST (CURATED BY US)
THE BEST OF DENIM SEASON If you can’t tell by our styling notes and campaign imagery–we love denim. And while we’re denim women all year round, fal...
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FRĒDA WOMAN: JENNIFER MORRISON
Please join us in welcoming Jennifer Morrison as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, her latest v...
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INTRODUCING HANDBAGS BY FRĒDA
IT’S NEVER JUST A BAG. Handcrafted in Spain, our first Handbag Collection captures rebellious heritage with reimagined touches achieved only by han...
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LIFE AT FRĒDA ON FILLMORE
What a special week we had opening the doors to our new home in SF! From the first evening showing your favorite FRĒDA Women the space to the secon...
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LIFE IN FRĒDA: AN INSIDE LOOK INTO THE FALL CAMPAIGN + COLLECTION
This season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of...
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THE MAKING OF THE PENNY LOAFER
A LOOK BACK AT FALL’S BIGGEST TREND We love loafers. They’re functional, versatile and undeniably cool. Plus, they’re everywhere right now–and we k...
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AUGUST 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR THE IN-BETWEEN It’s official: fall is around the corner and we’re in the mood to ease from one favorite season to the next. Tra...
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HAPPY BIRTHDAY FRĒDA!
OH HAPPY DAY,12 YEARS OF FRIENDSHIP, FAMILY AND FRĒDA. It is hard to believe that it’s been 12 years since we started FRĒDA. We are two best frien...
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