POSTCARDS FROM MONTANA
WITH REBECCA MILLER, FOUNDER OF THE WEAVERS STUDIO Growing up in Montana, I have a deep love for the majesty of the rivers and mountains, an appreciation for the rhythm...
THE BEST (CURATED BY US) MAY 2024
THE BEST WAYS TO EXPLORE Summer always gives us the itch to travel and explore new experiences. And while we’d love to be boarding a plane every week to somewhere...
ABOUT LAST WEEK IN SAN FRANCISCO
FRĒDA PRESENTS: THE MOTHER DAZE + BROAD IDEAS COMMUNITY + CONNECTION EVENT (AKA THE MOST SPECIAL DAY EVER) If we could bottle this day and relive it over and over...
FRĒDA WOMAN: TERESA PALMER
We’ll be the first to say it: Teresa Palmer is the coolest. Actress, podcaster, adventurer, momma and so much more, we’re so happy to have her as our FRĒDA Woman...
INTRODUCING: FRĒDA x LEFT ON FRIDAY
MADE FOR EPIC GOOD TIMES The second we stumbled upon a LEFT ON FRIDAY swimsuit, we were hooked. Their styles fit and felt amazing, so we had to get in...
THE BEST (CURATED BY US) APRIL 2024
THE BEST CONSCIOUS THINGS We like to make conscious decisions, whether that’s for the Earth, ourselves or a good mix of both. From buying cute upcycled pieces to booking a retreat that...
FRĒDA WOMAN: SARAH WRIGHT OLSEN
You’ve seen her a few times before, but that’s just because we love her so much. Meet Sarah Wright Olsen–forever FRĒDA Woman, momma to the world and just an all-round...
VEG CALF LEATHERS IN FOUR QUESTIONS
We’re so excited to introduce veg calf leather to our collection this season! So we sat down with Melody Dorward, our brilliant product development lead, to talk all things veg...
THE BEST (CURATED BY US) MARCH 2024
THE BEST WAYS TO BE HAPPY We’re starting every morning this month thinking about (and doing) what makes us feel good. From indulgent wines to croissant candles, here is our...
FRĒDA WOMAN: CAT CHEN
Say hello to the coolest wine enthusiast in the game, Cat Chen, who we’re so excited to have as a FRĒDA Woman! From the brand marketing world at Shoppe Amber...
GETTING DRESSED FROM THE GROUND UP MAKES YOU HAPPY
It’s true. We get dressed from the ground up. Normally by answering simple questions like, “Where am I going today?” or “What’s the weather?” Shoes offer basic needs like keeping...
ON THE BULLETIN: STREICHER SISTER EVERYTHING
Today ‘On The Bulletin’ is an inside look at our day spent with Kristie, Jenn, and Ashley Streicher–aka the most badass trio of beauty aficionados. We had the best time...
FRĒDA WOMAN: CAMILLE EDWARDS (OUR INCREDIBLE MODEL)
You’ve most likely seen her a time or two on our dotcom, but we’ve never properly introduced you to Camille (our incredibly cool campaign model). She keeps busy with just...
TALKING HERITAGE WITH CRISTINA, OUR CO-FOUNDER, DESIGNER AND MORE
Our family factories mean the world to us for many reasons but the first is that this is where it all started. Cristina Palomo Nelson–our co-founder, designer and so much...
GIVE YOUR FRĒDAS SOME LOVE
HOW TO KEEP YOUR SUEDE STYLES LOOKING THEIR BEST We source the highest quality suede to ensure our styles last season after season—but every style needs a little love and...
WELCOME TO ‘ON THE BULLETIN’
A SPACE FOR CURRENT HAPPENINGS We’ve always admired coffee shop bulletin boards. We love how they are a beautifully chaotic curation of all the current happenings in the community. A...