AUGUST 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR THE IN-BETWEEN It’s official: fall is around the corner and we’re in the mood to ease from one favorite season to the next. Tra...
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HAPPY BIRTHDAY FRĒDA!
OH HAPPY DAY,12 YEARS OF FRIENDSHIP, FAMILY AND FRĒDA. It is hard to believe that it’s been 12 years since we started FRĒDA. We are two best frien...
Read moreVintage Capsule
How We Sourced Our July
Vintage Capsule
AN INSIDE LOOK: CURATED VINTAGE WITH BORN TO ROAM FRĒDA and vintage goes hand-in-hand. We love celebrating unique, individual style, not to ment...
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JULY 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR HIGH SUMMER With rising temps and nonstop sunny days, we’re ready to make the most of all the fun this season has in store for ...
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FRĒDA WOMAN: GENEVIEVE PADALECKI
We’re pleased to introduce Genevieve Padalecki as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, becoming a ...
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AUSTIN EVENT WITH ODETTE ANNABLE + GENEVIEVE PADALECKI
We spent an afternoon in Austin last week at Claire Zinnecker’s farmhouse for the warmest welcome to Texas. Odette Annable and Genevieve Padalecki ...
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FRĒDA DOES AUSTIN
One of the things we love the most about our community is being able to meet you IRL and get inspired by the places you live. We recently launched ...
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MEET FRĒDA WOMAN: ODETTE ANNABLE
Let's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? I am a Cub...
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WINDOWS DOWN, FOOT ON THE PEDAL
With weekends spent driving down the coast and days heading cross country–we’ve got that windows down, volume up energy. So, we made a playlist. ...
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JUNE 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR OOO Bags packed, flights booked and auto-reply on–we’re in the season for taking time for yourself. From crochet style to livin...
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MEET FRĒDA WOMAN: DIANNA COHEN
TELL US ABOUT YOURSELF. I am the Founder and CEO of Crown Affair, a haircare brand empowering people to redefine their relationship with their ha...
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MAY 2023: THE BEST (CURATED BY US)
THE BEST WAYS TO FEEL GOOD With sunny skies, rising temps and the first tastes of summer embracing us in our everyday–we’re in the mood to have a h...
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INTRODUCING: THE HIGH/LOW OF DRESSING
VERSATILE STYLE IS DEFINED FROM THE GROUND UP. We design with the intention of letting our styles work across wardrobes, between seasons, from day ...
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