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OCTOBER 2023: THE BEST (CURATED BY US)
THE BEST OF DENIM SEASON If you can’t tell by our styling notes and campaign imagery–we love denim. And while we’re denim women all year round, fall goes hand in...
FRĒDA WOMAN: JENNIFER MORRISON
Please join us in welcoming Jennifer Morrison as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, her latest venture, THE BOOKSHELF and...
INTRODUCING HANDBAGS BY FRĒDA
IT’S NEVER JUST A BAG. Handcrafted in Spain, our first Handbag Collection captures rebellious heritage with reimagined touches achieved only by hand. Artisans used old-world techniques to modernize classic shapes...
LIFE AT FRĒDA ON FILLMORE
What a special week we had opening the doors to our new home in SF! From the first evening showing your favorite FRĒDA Women the space to the second night...
LIFE IN FRĒDA: AN INSIDE LOOK INTO THE FALL CAMPAIGN + COLLECTION
This season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of our largest...
THE MAKING OF THE PENNY LOAFER
A LOOK BACK AT FALL’S BIGGEST TREND We love loafers. They’re functional, versatile and undeniably cool. Plus, they’re everywhere right now–and we know that summer’s biggest trend will make an...
AUGUST 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR THE IN-BETWEEN It’s official: fall is around the corner and we’re in the mood to ease from one favorite season to the next. Transitional closet essentials,...
HAPPY BIRTHDAY FRĒDA!
OH HAPPY DAY,12 YEARS OF FRIENDSHIP, FAMILY AND FRĒDA. It is hard to believe that it’s been 12 years since we started FRĒDA. We are two best friends with a love...
How We Sourced Our July
Vintage Capsule
AN INSIDE LOOK: CURATED VINTAGE WITH BORN TO ROAM FRĒDA and vintage goes hand-in-hand. We love celebrating unique, individual style, not to mention re-purposing cool things that already exist in...
JULY 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR HIGH SUMMER With rising temps and nonstop sunny days, we’re ready to make the most of all the fun this season has in store for us....
FRĒDA WOMAN: GENEVIEVE PADALECKI
We’re pleased to introduce Genevieve Padalecki as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, becoming a mother and her latest venture,...
AUSTIN EVENT WITH ODETTE ANNABLE + GENEVIEVE PADALECKI
We spent an afternoon in Austin last week at Claire Zinnecker’s farmhouse for the warmest welcome to Texas. Odette Annable and Genevieve Padalecki hosted a little gathering where we got...
FRĒDA DOES AUSTIN
One of the things we love the most about our community is being able to meet you IRL and get inspired by the places you live. We recently launched our...
MEET FRĒDA WOMAN: ODETTE ANNABLE
Let's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? I am a...
WINDOWS DOWN, FOOT ON THE PEDAL
With weekends spent driving down the coast and days heading cross country–we’ve got that windows down, volume up energy. So, we made a playlist. It’s a mix of oldies, newbies...
JUNE 2023: THE BEST (CURATED BY US)
THE BEST THINGS FOR OOO Bags packed, flights booked and auto-reply on–we’re in the season for taking time for yourself. From crochet style to living (and touristing) outdoors, here’s our...