WELCOME TO ‘ON THE BULLETIN’
A SPACE FOR CURRENT HAPPENINGS We’ve always admired coffee shop bulletin boards. We love how they are a beautifully chaotic curation of all the current happenings in the community. A...
BEHIND THE SCENES: FRĒDA STYLE
MEET MEGAN, THE MIND BEHIND OUR CAMPAIGN STYLING With every campaign shoot, we get so many questions about the looks we pair with our shoes and accessories. Style is a...
THE BEST (CURATED BY US) February 2024
THE BEST OF ALL THINGS STYLE We’re all about style this month because we know getting dressed makes you feel good—and that’s a fact. We’re taking the time to reflect...
FRĒDA WOMAN: SUNNY BHARATH (ALSO OUR BADASS MODEL)
You’ve seen her more times than you can count, but we’ve never properly introduced you to Sunny (our very cool campaign model) A jack of all trades, she’s a natural...
2023: YEAR IN REVIEW
HAPPY HOLIDAYS, THANK YOU FOR EVERYTHING AND SOME From our family factories and the people in our offices to the women who inspire us everyday (that’s you!), we started FRĒDA...
COMMUNITY LOVE: GIFT PICKS FROM THE BEST PEOPLE
We love hearing from our community, and we’re so excited to hear they’re gifting FRĒDA this year! To give you a little holiday inspiration, we reached out to some of...
WEEKEND RECAP: MEET US AT MARCHÉ
AN INSIDE LOOK AT OUR SMALL BUSINESS WEEKEND CELEBRATION If you could wrap up our weekend at MARCHÉ and give it to us as a gift this season, it’d be...
ON SET WITH US: WINTER 2023
GO BEHIND THE SCENES OF OUR PARTY ON FILLMORE We had our first shoot in our new home in SF! It was so much fun transforming the space to feel like...
FREDA WOMAN: LIZZY MATHIS
Let's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? If you let...
WEEKEND VIBES: WORN BY YOU.
WE LOVE SEEING YOUR LIFE IN FRĒDA. Scroll below for outfit inspiration.
INTRODUCING: FRĒDA’S HANGOUT
COME HANG FRIENDS. We’re always (seriously, always) looking for new ways to see you guys IRL. So we are beyond excited to introduce FRĒDA’S HANGOUT–aka the new way to hang...
LA EVENTS: ABOUT LAST WEEK
A PARTY TO CELEBRATE OUR HANDBAG LAUNCH (IT WAS KIND OF THE BEST DAY EVER) In the spirit of celebrating the launch of our new handbag collection, we threw a...
OCTOBER 2023: THE BEST (CURATED BY US)
THE BEST OF DENIM SEASON If you can’t tell by our styling notes and campaign imagery–we love denim. And while we’re denim women all year round, fall goes hand in...
FRĒDA WOMAN: JENNIFER MORRISON
Please join us in welcoming Jennifer Morrison as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, her latest venture, THE BOOKSHELF and...
INTRODUCING HANDBAGS BY FRĒDA
IT’S NEVER JUST A BAG. Handcrafted in Spain, our first Handbag Collection captures rebellious heritage with reimagined touches achieved only by hand. Artisans used old-world techniques to modernize classic shapes...
LIFE AT FRĒDA ON FILLMORE
What a special week we had opening the doors to our new home in SF! From the first evening showing your favorite FRĒDA Women the space to the second night...