FREDA Women: Katelyn Tarver

FREDA Women: Katelyn Tarver

 Please share who you are and what you do professionally?  Hi, I’m Katelyn Tarver! I’m originally from a tiny town in south Georgia but moved to L...

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Power Woman Round Up

Power Woman Round Up

  Reflecting on 2019 has resurfaced some incredibly powerful thoughts and words from our FRĒDA Girl community. As we look ahead to a new year, we ...

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Bushfire Relief

Bushfire Relief

Dear FREDA Followers,  You don’t normally hear from me, but my name is Jessica and I am very fortunate to be part of the Freda Family as the Digit...

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Power Woman: Zoe Winkler

Power Woman: Zoe Winkler

Please share who you are and what you do professionally? I am a mom of 3 boys 7,4 and 2. In July 2018 I co-founded an organization called This Is A...

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How Our Slippers Are Made

How Our Slippers Are Made

Our Family Story    Shoes run deep in our family blood. In 1953, my grandfather set the grounds of the footwear industry in El Salvador, giving lif...

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Our Winter Collection

Our Winter Collection

Introducing our Winter/Holiday Collection. These are your every day (I am ready for your work, party, weather, Holiday craze) shoes.    They dress ...

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Black Croc on Rotation

Black Croc on Rotation

Black Croc has been our best selling article season after season.  We believe it’s due to the versatility and quality. The leather dresses up and d...

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Meet the Factory

Meet the Factory

Meet our Spanish Family.  These are the people that make your shoes.   When we describe our brand we say we are “footwear designed in California ...

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