FREDA Inspire III: Weekly Round Up

Something To Do:   We've been so inspired by all of the home crafts we have seen circulate as a way to keep busy and creative! This weekend we are ...

FREDA Inspire II: A Weekly Round Up

Something To Do:    One thing we have come to love about being indoors is that it has reminded us to get scrappy about our projects and make do wit...

FREDA Inspire: A Weekly Roundup

What a week it's been. Since we have all hunkered down to keep our team and community safe, we are starting to feel a little cagey by now. To help...

Important Update to our FREDA Family

Thank you for taking the time to read this. It has been a difficult post to write because there are so many mixed emotions, but we know how much l...

SPRING STYLE GUIDE

Power Woman: Helen Johannesen

    Please tell us who you are and what you do professionally.    My name is Helen Johannesen and I love food & wine!!! I love it so much tha...

Power Woman: Sali Christeson

  Please tell us who you are and what you do professionally.  My name is Sali Christeson and I’m the founder and CEO of Argent, a women's workwear ...

FREDA Girl: Katelyn Tarver

 Please share who you are and what you do professionally?  Hi, I’m Katelyn Tarver! I’m originally from a tiny town in south Georgia but moved to L...

Power Woman Round Up

  Reflecting on 2019 has resurfaced some incredibly powerful thoughts and words from our FRĒDA Girl community. As we look ahead to a new year, we ...

Bushfire Relief

Dear FREDA Followers,  You don’t normally hear from me, but my name is Jessica and I am very fortunate to be part of the Freda Family as the Digit...

BTS of our photoshoot at Sophie James Winery

Sophie James Winery is truly a slice of heaven on top of Sonoma Mountain.  Sophie Gray, founder of Sophie James, was kind enough to open her home t...

Power Woman: Zoe Winkler

Please share who you are and what you do professionally? I am a mom of 3 boys 7,4 and 2. In July 2018 I co-founded an organization called This Is A...