WE'RE COMING NYC - TOUR THE HOOD
A WALK AROUND SOHO New York, New York–the city so nice they named it twice and we are coming! We’re just one week away from opening our new home on...
THE BEST (CURATED BY US) OCTOBER 2024
THE BEST FEELINGS OF FALL As we wait for the crisp fall days to come, we’re craving all the things that feel like fall. Pumpkin treats, quilted jackets, cuddling up...
STYLING STORIES:
OCTOBER CAMPAIGN Fall fashion is very much happening and we are very much loving everything. Boots, loafers, leopard print, sweaters, plaid, denim, gold…to name just a few of our favorite...
THE BEST (CURATED BY US) SEPTEMBER 2024
THE BEST OF ALL THINGS FASHION Fall is here and things feel electric. We’re on the edge of our seats excited about this season and the energy behind personal style....
FRĒDA WOMAN SERIES: DYLANA + NATALIE LIM SUAREZ
Pinch us we are dreaming. The Suarez Sisters in FRĒDA. Looking fresh and so damn cool. With our Mercer Street store opening in late fall, we couldn’t think of two...
SHOP THE CAMPAIGN
There’s no doubt we look forward to fall fashion every year. Boots, loafers, corduroys, sweaters, plaid, denim…all of our favorite things. For our September launch we had fun playing around...
THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring it back in a bigger way...
BEHIND THE SCENES: OUR FAMILY FACTORY IN SPAIN
Our family factories are the beating heart of FRĒDA. The artisans who make our collections mean the world to us and over the years, have become our family. Our production...
THE BEST (CURATED BY US) AUGUST 2024
SIMPLY JUST THE BEST This newsletter is always a fun one for us. We love to share a laundry list of all the things we’ve discovered recently or are obsessing...
FRĒDA WOMAN SERIES: RAYNE SCHLOSS
Major fangirl moment. Wave hello to Rayne Schloss, founder of Only Made and this month’s FRĒDA Woman! Megan (our co-founder) has been wearing one of Rayne’s necklaces for years, so...
THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring it back in a bigger way...
13 YEARS OF FAMILY, FRIENDSHIP AND FRĒDA
This July we are celebrating 13 years as a brand. We started FRĒDA as two best friends with a love for footwear and a mission to build community from the...
STYLE: JULY CAMPAIGN OUTFIT DETAILS
Hello!Happy height of summer! Hope you are having a wonderful time relaxing and recharging. July is a favorite month of ours to style campaign looks because it's really fun to...
WHY WE NAMED OUR BRAND FRĒDA SALVADOR
We often get asked where our name came from and while it has an origin story, we’ve loved to see how our community has evolved our feelings towards it over...
STYLE: WHERE TO GET OUR JUNE CAMPAIGN LOOKS
Hi! This is Megan and I am really excited to start this series about where to buy the looks in our campaign shoots. We have (hopefully) responded to every email...
THE BEST (CURATED BY US) JUNE 2024
THE BEST THINGS FOR SUMMER FEELS Ready, set, SUMMER. We are so excited for sunny days, beach afternoons and backyard hangs. Summer style is always a highlight, it’s the time...