MARCH: THE BEST (CURATED BY US)
We say ‘the best’ a lot. “Have the best day.” “I just listened to the best podcast.” “I found the best vintage store.” So much so we decided to tu...
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SS22 CAMPAIGN: THE BEST EVERYDAY
It’s the simple things. From lingering at lunch with friends and family to finding the silver lining in the grind, we love the moments where we st...
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FRĒDA Woman: Alli Webb
Introducing FRĒDA Woman: Alli Webb CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHA...
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FRĒDA Woman: Carissa Potter
Introducing FRĒDA Woman: Carissa Potter CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU ...
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FRĒDA WOMAN: Kate Milliken
Introducing FRĒDA Woman: Kate Milliken CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO...
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Fall Chapter 01 Lookbook
REDEFINING COOL CLASSICS A nod to heritage style, our Fall Collection celebrates classic silhouettes reimagined the FRĒDA way. From statement lugs ...
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FRĒDA WOMAN: Alicia Garza
Introducing FRĒDA Woman: Alicia Garza What experiences led to your involvement in social justice work? I first got involved in social justice wo...
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FRĒDA WOMAN: Paloma Tenorio
Introducing FRĒDA Woman: Paloma Tenorio Can you start by telling us a little about yourself? Your background, what you do and what has led you to...
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FRĒDA WOMAN: Andrea Coish
Introducing FRĒDA Woman: Andrea Coish What inspired you to start a business? I was an independent, adventuresome young woman, happiest when my cr...
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Catching Up With FRĒDA Woman: Lulu Brud
Can you start by telling us a little about yourself? Your background, what you do and what has led you to what you are doing now? I grew up in Hi...
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DAY TRIP TO SONOMA, CA
DAY TRIP TO SONOMA Sonoma, California is about 45 minutes from our Sausalito based office, so it topped the list when we were talking about places...
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FRĒDA WOMAN: Heather Magidsohn
Introducing FRĒDA Woman: Heather Magidsohn Can you start by telling us a little about yourself? Your background, what you do and what has led you...
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FRĒDA WOMAN: LAURA GELVEZ
Introducing FRĒDA Woman: Laura Gelvez Can you start by telling us a little about yourself? Your background, what you do and what has led you to w...
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