May: The Best

May: The Best

THE BEST (CURATED BY US) From the days that turn into nights to the trips that make memories, we love summer. So, this month, we’re bringing on the...

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FRĒDA WOMAN: STACY LONDON

FRĒDA WOMAN: STACY LONDON

We’re pleased to introduce stylist, author and entrepreneur, Stacy London as this month’s FRĒDA Woman! Notably known for her appearances as a styl...

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TEAM FREDA

TEAM FREDA

We are so happy to introduce you to some of the women behind FREDA SALVADOR. They were kind enough to share a little bit about what women supporti...

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FRĒDA WOMAN: SOPHIE GRAY

FRĒDA WOMAN: SOPHIE GRAY

Can you start by telling us a little about yourself and Sophie James Wine? My name is Sophie and I am a mama to 3 amazing little girls and I run S...

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FRĒDA Woman: Alli Webb

FRĒDA Woman: Alli Webb

Introducing FRĒDA Woman: Alli Webb  CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHA...

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Fall Chapter 01 Lookbook

Fall Chapter 01 Lookbook

REDEFINING COOL CLASSICS A nod to heritage style, our Fall Collection celebrates classic silhouettes reimagined the FRĒDA way. From statement lugs ...

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FRĒDA WOMAN: Alicia Garza

FRĒDA WOMAN: Alicia Garza

Introducing FRĒDA Woman: Alicia Garza   What experiences led to your involvement in social justice work? I first got involved in social justice wo...

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