THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring...
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13 YEARS OF FAMILY, FRIENDSHIP AND FRĒDA
This July we are celebrating 13 years as a brand. We started FRĒDA as two best friends with a love for footwear and a mission to build community fr...
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STYLE: JULY CAMPAIGN OUTFIT DETAILS
Hello!Happy height of summer! Hope you are having a wonderful time relaxing and recharging. July is a favorite month of ours to style campaign look...
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WHY WE NAMED OUR BRAND FRĒDA SALVADOR
We often get asked where our name came from and while it has an origin story, we’ve loved to see how our community has evolved our feelings towards...
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STYLE: WHERE TO GET OUR JUNE CAMPAIGN LOOKS
Hi! This is Megan and I am really excited to start this series about where to buy the looks in our campaign shoots. We have (hopefully) responded t...
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THE BEST (CURATED BY US) JUNE 2024
THE BEST THINGS FOR SUMMER FEELS Ready, set, SUMMER. We are so excited for sunny days, beach afternoons and backyard hangs. Summer style is always ...
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POSTCARDS FROM MONTANA
WITH REBECCA MILLER, FOUNDER OF THE WEAVERS STUDIO Growing up in Montana, I have a deep love for the majesty of the rivers and mountains, an apprec...
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THE BEST (CURATED BY US) MAY 2024
THE BEST WAYS TO EXPLORE Summer always gives us the itch to travel and explore new experiences. And while we’d love to be boarding a plane every we...
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ABOUT LAST WEEK IN SAN FRANCISCO
FRĒDA PRESENTS: THE MOTHER DAZE + BROAD IDEAS COMMUNITY + CONNECTION EVENT (AKA THE MOST SPECIAL DAY EVER) If we could bottle this day and relive i...
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FRĒDA WOMAN: TERESA PALMER
We’ll be the first to say it: Teresa Palmer is the coolest. Actress, podcaster, adventurer, momma and so much more, we’re so happy to have her as o...
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INTRODUCING: FRĒDA x LEFT ON FRIDAY
MADE FOR EPIC GOOD TIMES The second we stumbled upon a LEFT ON FRIDAY swimsuit, we were hooked. Their styles fit and felt amazing, so we had to get...
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THE BEST (CURATED BY US) APRIL 2024
THE BEST CONSCIOUS THINGS We like to make conscious decisions, whether that’s for the Earth, ourselves or a good mix of both. From buying cute upcy...
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FRĒDA WOMAN: SARAH WRIGHT OLSEN
You’ve seen her a few times before, but that’s just because we love her so much. Meet Sarah Wright Olsen–forever FRĒDA Woman, momma to the world an...
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