Summer is Here

Summer is Here

Summer is now in high swing and to celebrate the warmer weather,  we rounded up a few of our favorite summer styles to carry you on your vacations ...

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BTS Of Our Summer Shoot

BTS Of Our Summer Shoot

A few weeks ago, we got together with our favorite, Maria del Rio, to shoot our Summer Collection (online now!) in the Mission District of San Fran...

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History of Espadrilles

History of Espadrilles

Espadrilles are the quintessential summer shoe. They are cool and comfortable (because of the natural jute) and we love how they work both casually...

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FREDA Occasion

FREDA Occasion

We have been celebrating life's biggest events in oxfords and boots, but now our Occasion collection is here!  True to FREDA style, they are all-...

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You Are Perfect

You Are Perfect

The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease ab...

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