Fall Chapter 01 Lookbook
REDEFINING COOL CLASSICS A nod to heritage style, our Fall Collection celebrates classic silhouettes reimagined the FRĒDA way. From statement lugs ...
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FRĒDA WOMAN: Alicia Garza
Introducing FRĒDA Woman: Alicia Garza What experiences led to your involvement in social justice work? I first got involved in social justice wo...
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FRĒDA WOMAN: Paloma Tenorio
Introducing FRĒDA Woman: Paloma Tenorio Can you start by telling us a little about yourself? Your background, what you do and what has led you to...
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FRĒDA WOMAN: Andrea Coish
Introducing FRĒDA Woman: Andrea Coish What inspired you to start a business? I was an independent, adventuresome young woman, happiest when my cr...
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Catching Up With FRĒDA Woman: Lulu Brud
Can you start by telling us a little about yourself? Your background, what you do and what has led you to what you are doing now? I grew up in Hi...
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DAY TRIP TO SONOMA, CA
DAY TRIP TO SONOMA Sonoma, California is about 45 minutes from our Sausalito based office, so it topped the list when we were talking about places...
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FRĒDA WOMAN: Heather Magidsohn
Introducing FRĒDA Woman: Heather Magidsohn Can you start by telling us a little about yourself? Your background, what you do and what has led you...
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FRĒDA WOMAN: LAURA GELVEZ
Introducing FRĒDA Woman: Laura Gelvez Can you start by telling us a little about yourself? Your background, what you do and what has led you to w...
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FRĒDA WOMAN: PRISCILLA GRAGG
Introducing FRĒDA Woman: Priscilla Gragg Can you start by telling us a little about yourself? Your background, what you do and what has led yo...
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FRĒDA WOMAN: DR. AKILAH CADET
MEET DR. AKILAH CADET FOUNDER + CEO OF CHANGE CADET We’re honored to introduce FRĒDA Woman, Dr. Akilah Cadet. Akilah founded Change Cadet, a diver...
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MEET THE MAKERS
celebrating the women of our factoryOur hand sewn factory in El Salvador was founded by Cristina’s father, so truly a family business. We are thril...
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FRĒDA WOMAN: Amber Lewis
Introducing Amber Lewis to FRĒDA FORUM + the FRĒDA WOMAN series Founder of Amber Interior Design, SHOPPE AMBER INTERIORS, All Sorts Of, and author...
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FRĒDA WOMAN: Betsy Simon
Introducing Betsy Simon to the FRĒDA WOMAN series Founder of MARSHELL- a strategic marketing company elevating brands that positively impact humans...
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