PRESENTING STATE OF: ICON
THIS YEAR IS A COMMITMENT TO LIVE IN THE PRESENT STATE, SS23 DROP ONE IS AN ODE TO THE ICONS.
We’re stepping into 2023 with the intention to experience, connect and push the boundaries of our individual style. Some moments touch on nostalgia, but it’s centered around the here and now and the magic found in the current state of being.
Unapologetically classic and effortlessly timeless, a signature uniform is rooted in the look’s ability to inspire even above trend. From fishermans to sneakers, this month’s drop builds everyday iconic style from the ground up.
DEFINING ICONIC STYLE
An icon is characterized as something admired for having great influence. For this campaign, we styled the shoot with the company of some friends. Partnering with a few of our favorite brands we pulled a closet icon from each of their collections and paired it with one of our iconic styles.
THE SERA W/ A STRIPED FISHERMAN SWEATER
We believe the fisherman sandal adds nonchalance to every look. The SERA was inspired by the men casually wearing them on the coast of Spain and Italy. To complete the vibe, we paired it with a classic striped fisherman sweater from Apiece Apart.
IN TALK WITH STARR HOUT and LAURA CRAMER, APIECE APART FOUNDERS
What do you love most about your brand?
Our brand is a way for us to connect with women doers all over the world – sharing, inspiring, and egging each other on. Also, good design is a form of wellness – getting dressed is an essential act, and we want to make it as eco-friendly as possible. Clothes to feel good about!
Is there a signature style at Apiece Apart?
Strong, clean and graphic–with pops of color, statement accessories and playing with proportion.
What’s the one piece at Apiece Apart you can’t live without?
Laura: Right now, the silk cashmere oversized cardigan and I'm back to the Merida pant!
Starr: Our oversized button down and the Meridian pant–I have them on repeat each week!
THE LIBBY W/ WESTERN DETAIL
We’ve never taken things too seriously when it comes to fashion. We find joy with reimagined details, and the LIBBY is just that–our playful take on a classic sneaker. With a feminine western embroidered blouse on top from St. Roche, we love the upbeat vibe of this outfit.
IN TALK WITH SUE STEMP, ST. ROCHE FOUNDER
What do you love most about your brand?
I love the handcrafted details, how soft and relaxed everything feels to wear, how special every original embroidery and print design is, and that it’s responsibly designed and manufactured is the cherry on the cake.
Is there a signature style at St. Roche?
Our embroidered cotton tulle Broderie Anglaise tops and dresses are really unique to our brand. The embroideries, lace details and silhouettes change every season. They’re utterly romantic and feminine and inspired by the Edwardian antique pieces I collect, but I think they look best balanced with denim and boots.
What’s the one piece at St. Roche you can’t live without?
Our seasonless and now iconic Sissy Sweater. We make it on repeat in different solid colors and stripes. It’s unbelievably soft (and not itchy), the sleeves have just the right amount of puff and the high rib hem is super flattering. It’s also sustainably made by our Fair Trade-certified partners in Peru. I wear mine all year round: day in, day out!
THE ADRIA W/ A DENIM ON DENIM LOOK
A heel instantly channels a sophisticated vibe. Handcrafted comfortably, we designed the ADRIA to dress up your everyday and elevate your evenings. Paired with a bold denim on denim set from Christy Dawn, we’re taking this look from day to night all season long.
IN TALK WITH CHRISTY DAWN, CHRISTY DAWN FOUNDER
What do you love most about your brand?
I love that we make special pieces in special ways. The whole brand is an experiment, a discovery of what it means to be beautiful. How can we deepen into more intimacy with ourselves, Mother Earth and those who tend her? That's always the invitation. I’m so proud of the work we’ve done with Mother Earth. Since starting our regenerative Farm-to-Closet initiative, we’ve sequestered over 2,000,000 lbs of excess atmospheric carbon, stewarded over 200 acres of land, and now we use that superfine cotton to make all of our pieces.
Is there a signature style at Christy Dawn?
Our Dawn Dress is the first dress I ever designed. Its effortless, easy, and versatile. I probably have 10 different color ways in my closet and its always a go-to for me.
What’s the one piece at Christy Dawn you can’t live without?
Always the Dawn Dress, but this season I’ve been living in our Eleanor coat and pairing it with everything.
THE EDA W/ AN OXFORD
If this is the sneaker loved by women everywhere, this is the shirt loved by people everywhere. Wear it oversized, fitted, untucked, or french-tucked–a classic oxford shirt is a truly versatile icon. Pictured here is Frank and Eileen’s most-loved style.
IN TALK WITH AUDREY MCLOGHLIN, FRANK AND EILEEN FOUNDER
What do you love most about your brand?
Corporation with a team of warriors I consider extended family. Female entrepreneurship as a Force for Good anchors every step we take as a business, and after a decade of ups and downs and retaining 100% ownership, we are incredibly proud to pay it forward with our Giving Pledge, pledging $10 million over 10 years to support the female entrepreneurial leaders of tomorrow.
Is there a signature style at Frank & Eileen?
For me, a signature style is made up of the pieces you live in—and love— the most. Perhaps a signature button-up like a relaxed Eileen with our Wicklow Italian Chino or a streamlined Triple Fleece Travel Set you can wear throughout your day, at the airport, on-the-go...your signature is what works for you!
What's the one piece at Frank & Eileen you can't live without?
After having my daughter, I didn't feel comfortable in anything. We designed our wrinkle-free Murphy to feel like a legging but look like a trouser. The first time I wore this pant, someone commented that I looked like a million dollars. My response? In today's world, I'll take that as saying I look a billion dollars! And...Murphy's descriptor as the Billion Dollar Pant was born.
THE EDA W/ A DRESSED UP VIBE
The sneaker is at the foundation of every women’s closet and we designed our EDA for both casual and dressy moods alike. Styled with an essential statement raincoat from THE GREAT and a feminine eyelet matching set, its our spring social staple. (Plus, the blush EDA is water-resistant for coming showers!)
IN TALK WITH EMILY CURRENT + MERITT ELLIOT, THE GREAT FOUNDERS
What do you love most about your brand?
We love how THE GREAT binds together women who embody an effortless, casual point of view, with a love for anything that feels familiar, soft and joyful.
Is there a signature style at The GREAT?
The College Sweatshirt! Our American-made knits are a cornerstone of our brand, and this perfectly fit classic has one-of-a-kind vintage-inspired details and pairs back to anything from a matching sweat bottom to a silk printed skirt.
What’s the one piece at the GREAT you can’t live without?
The Wayne Jean is our must-have five-pocket jeans that are in heavy rotation throughout every season. It’s straight, easy and relaxed fit can be styled a million clever ways, but most importantly is cropped at the ankle to spotlight some of our favorite shoes.
BEHIND THE SCENES OF THE SS23 CAMPAIGN SHOOT
We captured this collection in the home of one of our very own, Addie Stohler. Addie’s house is an Eichler home built in 1962 by real estate developer Joseph Eichler. These mid-century modern homes are known for their iconic post and beam construction, abundance of exposed wood, large windows and open spaces that emphasize a connection to the outdoors.
We were very lucky to work with model Camille Edwards, to bring each iconic look to life @camillexedwards