Fall Style Guide

FRĒDA WOMAN: Irayna Basta Kennedy

Irayna Basta Kennedy, Founder of Born To Roam Born to Roam is a curated collection of men and women's vintage clothing made between the 1960s and 1...

FREDA GIRL: Shaina Kerrigan

Tell us a little more about yourself.  Hi! I’m Shaina Kerrigan, founder of Molly Jones—a handmade CBD confectionery brand based in Marin, Califor...

The Inspiration Behind Our Tom Jean Webb Collaboration

Who is Tom Jean Webb? Tom Jean Webb is a British born artist who splits his time between London and Austin, Texas. His work features western and s...

Made In El Salvador

Come behind the scenes and explore our family factory in El Salvador MADE IN EL SALVADOR Generation after generation–this is our shoemaking DNA. Ou...

MORRISA OF FREEDOM APOTHECARY

Tell us a little bit about your back story. Where are you from? I’m originally from a small town in Mississippi. Growing up I always had a proclivi...

BONKOSI OF FREEDOM APOTHECARY

Tell us a little bit about your back story. Where are you from?I’m originally from Iowa City, Iowa, a small, pretty liberal university town in the ...

LISA OF MILLROAD STUDIO

Tell us a little bit about your back story. Where are you from?Originally from the Bay Area, I went to college in Southern California and then had ...

LINDA OF YONDER

Tell us a little bit about your back story. Where are you from? I’m a 5th Gen San Franciscan. Though I live down the coast from the city in Pacific...

MEET OUR MODEL JESSICA LAREZ

Tell us a little bit about yourself Hi! I’m Jessica Larez. I’m a singer and abstract artist living in Oakland, CA. Growing up I’ve always been into...

FREDA Girl: Justine Liu

Tell us a little bit about your back story. Where are you from? I’m from kind of all over the place at this point!  I grew up in Rochester, Minneso...

FREDA Girl: Gaby Dalkin

Gaby Dalkin (@whatsgabycookin) is a trained chef, recipe developer, entrepreneur and food/lifestyle writer based in Los Angeles. Her blog, WhatsGab...