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LISA OF MILLROAD STUDIO
Tell us a little bit about your back story. Where are you from?Originally from the Bay Area, I went to college in Southern California and then had a 10-year-stint in...
LINDA OF YONDER
Tell us a little bit about your back story. Where are you from? I’m a 5th Gen San Franciscan. Though I live down the coast from the city in Pacifica,...
MEET OUR MODEL JESSICA LAREZ
Tell us a little bit about yourself Hi! I’m Jessica Larez. I’m a singer and abstract artist living in Oakland, CA. Growing up I’ve always been into art. That means...
FREDA Girl: Justine Liu
Tell us a little bit about your back story. Where are you from? I’m from kind of all over the place at this point! I grew up in Rochester, Minnesota,...
FREDA Girl: Gaby Dalkin
Gaby Dalkin (@whatsgabycookin) is a trained chef, recipe developer, entrepreneur and food/lifestyle writer based in Los Angeles. Her blog, WhatsGabyCooking.com, features original recipes and images along with highlights from Gaby's...
FREDA Girl: Lily Kunin
Tell us about yourself! My name is Lily Kunin and I’m a health coach, cook, author and co-founder of a modern wellness company called Clean Market. I oversee all aspects of retail and...
Female Collective
With love, friendship, and community at the root of all that we do, having a love for our fellow female-founded brands comes naturally. This joining of forces is our latest...
Summer Mood Board
SUMMER 2020. Sun-filled days, long walks, BBQs, bike rides, reading, saltwater on our skin, a new hobby. What does Summer 2020 mean to you?
FREDA Women: Codie O'Connor
Please tell us who you are and what you do? My name is Codie O’Connor and I am an abstract painter based in Austin, Texas. What is your background? How...
FREDA Girls: tenoverten's Jaclyn Ferber + Nadine Abramcyk
What did you do before starting tenoverten? J: I worked in design and production for an accessories company. N: I owned and ran a teeny women's boutique in the West...
FREDA Girl: Cat Chen
Please tell us who you are and what you do? My name is Cat Chen and I wear a lot of hats over at Amber Interiors. I’m officially the Marketing...
FREDA Girl: Buffy Maguire
We recently caught up with Buffy Maguire, founder of Lady Falcon Coffee Club and she was telling us about her sourcing trips to Central America and how she found a...
LA Curbside Pick-up
We miss seeing you in our stores, but we’re excited to be taking steps towards seeing you all again! Our LA store, The Edit at Platform, will be opening this Saturday,...
FREDA Horoscopes
Our FREDA Horoscopes highlight the essence of each zodiac sign and offer some insight on the unique needs of each. We’ve paired every sun sign with a FREDA shoe — something fun to...
Day in the Life With Alicia Lund
Hi, this is @AliciaMLund!–-I share a mix of elevated casual living, style, and motherhood on my blog Cheetah is the New Black. I'm sure my quarantine days look very similar to yours (my...
Day in the Life With Aleksandra Zee
In The Shop I am very lucky that I can still work in the shop. This place has been my release and my sanctuary. Shifting to being here about...