FREDA Girl: Lily Kunin
Tell us about yourself! My name is Lily Kunin and I’m a health coach, cook, author and co-founder of a modern wellness company called Clean Marke...
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Female Collective
With love, friendship, and community at the root of all that we do, having a love for our fellow female-founded brands comes naturally. This joinin...
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Summer Mood Board
SUMMER 2020. Sun-filled days, long walks, BBQs, bike rides, reading, saltwater on our skin, a new hobby. What does Summer 2020 mean to you?
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FREDA Women: Codie O'Connor
Please tell us who you are and what you do? My name is Codie O’Connor and I am an abstract painter based in Austin, Texas. What is your background...
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FREDA Girls: tenoverten's Jaclyn Ferber + Nadine Abramcyk
What did you do before starting tenoverten? J: I worked in design and production for an accessories company. N: I owned and ran a teeny women's bo...
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FREDA Girl: Cat Chen
Please tell us who you are and what you do? My name is Cat Chen and I wear a lot of hats over at Amber Interiors. I’m officially the Marketing Dire...
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FREDA Girl: Buffy Maguire
We recently caught up with Buffy Maguire, founder of Lady Falcon Coffee Club and she was telling us about her sourcing trips to Central America and...
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LA Curbside Pick-up
We miss seeing you in our stores, but we’re excited to be taking steps towards seeing you all again! Our LA store, The Edit at Platform, will be o...
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FREDA Horoscopes
Our FREDA Horoscopes highlight the essence of each zodiac sign and offer some insight on the unique needs of each. We’ve paired every sun sign wi...
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Day in the Life With Alicia Lund
Hi, this is @AliciaMLund!–-I share a mix of elevated casual living, style, and motherhood on my blog Cheetah is the New Black. I'm sure my q...
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Day in the Life With Aleksandra Zee
In The Shop I am very lucky that I can still work in the shop. This place has been my release and my sanctuary. Shifting to being here about 50%...
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Recipes From Our Spanish Family
Raul (who runs our production in Spain) and his son Pablo sent us their Fideuá recipe, which we cannot wait to try! They are like fam...
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FREDA Girl: Charlotte Reiss
Please tell us who you are and what you do? I am Charlotte Reiss and I am the founder and owner of Vivi et Margot, a French homewares brand availa...
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