Power Woman Round Up
Reflecting on 2019 has resurfaced some incredibly powerful thoughts and words from our FRĒDA Girl community. As we look ahead to a new year, we thought it would be...
Bushfire Relief
Dear FREDA Followers, You don’t normally hear from me, but my name is Jessica and I am very fortunate to be part of the Freda Family as the Digital and eCommerce...
BTS of our photoshoot at Sophie James Winery
Sophie James Winery is truly a slice of heaven on top of Sonoma Mountain. Sophie Gray, founder of Sophie James, was kind enough to open her home to us for our...
Power Woman: Zoe Winkler
Please share who you are and what you do professionally? I am a mom of 3 boys 7,4 and 2. In July 2018 I co-founded an organization called This Is...
How Our Slippers Are Made
Our Family Story Shoes run deep in our family blood. In 1953, my grandfather set the grounds of the footwear industry in El Salvador, giving life to his dream...
Power Woman: Hillary Peterson
Please share who you are and what you do professionally? I’m the CEO and Founder of True Botanicals, on a mission to empower all people to take the best...
Power Woman: Ashley Merrill
We are thrilled to introduce you to our latest Power Woman, Ashley Merrill: Founder and CEO of Lunya, which provides confidently comfortable sleepwear for the modern woman. Photos taken by...
Our Winter Collection
Introducing our Winter/Holiday Collection. These are your every day (I am ready for your work, party, weather, Holiday craze) shoes. They dress up for PARTIES. The FIA in...
Power Woman: Meet Blythe Harris
Please share who you are and what you do professionally? My name is Blythe Harris and I am the Co-Founder and Chief Creative Officer at Stella&Dot. We launched Stella&Dot...
Black Croc on Rotation
Black Croc has been our best selling article season after season. We believe it’s due to the versatility and quality. The leather dresses up and down and continues to look...
Meet the Factory
Meet our Spanish Family. These are the people that make your shoes. When we describe our brand we say we are “footwear designed in California and made in Spain.”...
Inside the Collaboration: Harwell Godfrey
Please share who you are and what you do? My name is Lauren Harwell Godfrey and I am a fine jewelry designer based in San Francisco. Can you share some...
Meet Power Women Jenn, Kristie, and Ashley Streicher
Photos taken by Morgan Pansing Please share who you are and what you do? AS: I’m Ashley Streicher and I am the youngest sister and hairstylist. KS: Kristie Streicher, Eyebrow Artist...
The Making of Our EDA d'Orsay Sneaker
You may have heard us mention that our d'Orsay sneakers are made in small batch production, which means quantities are limited. We recently visited our sneaker factory in the Alicante region of...
Power Dressing; What We Wear To Work
When it comes to styling, we can't get enough of bold, colorful suits and blazers. Nothing makes you feel more ready to dominate your day than throwing on a two-piece...
BTS of our Factory Trip to Spain
This past week we traveled to Spain to visit our factories and catch up with the incredibly talented men and women that pour so much love into every pair of our shoes....