FREDA Girls: tenoverten's Jaclyn Ferber + Nadine Abramcyk
What did you do before starting tenoverten? J: I worked in design and production for an accessories company. N: I owned and ran a teeny women's bo...
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FREDA Girl: Cat Chen
Please tell us who you are and what you do? My name is Cat Chen and I wear a lot of hats over at Amber Interiors. I’m officially the Marketing Dire...
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FREDA Girl: Buffy Maguire
We recently caught up with Buffy Maguire, founder of Lady Falcon Coffee Club and she was telling us about her sourcing trips to Central America and...
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LA Curbside Pick-up
We miss seeing you in our stores, but we’re excited to be taking steps towards seeing you all again! Our LA store, The Edit at Platform, will be o...
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FREDA Horoscopes
Our FREDA Horoscopes highlight the essence of each zodiac sign and offer some insight on the unique needs of each. We’ve paired every sun sign wi...
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Day in the Life With Alicia Lund
Hi, this is @AliciaMLund!–-I share a mix of elevated casual living, style, and motherhood on my blog Cheetah is the New Black. I'm sure my q...
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Day in the Life With Aleksandra Zee
In The Shop I am very lucky that I can still work in the shop. This place has been my release and my sanctuary. Shifting to being here about 50%...
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Recipes From Our Spanish Family
Raul (who runs our production in Spain) and his son Pablo sent us their Fideuá recipe, which we cannot wait to try! They are like fam...
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FREDA Girl: Charlotte Reiss
Please tell us who you are and what you do? I am Charlotte Reiss and I am the founder and owner of Vivi et Margot, a French homewares brand availa...
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FREDA Girl: Lulu Brud
Please tell us who you are and what you do? My name is Lulu Brud and I’m an actor, creative and a new mom. Describe your personal style. Do you h...
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FREDA Inspire III: Weekly Round Up
Something To Do: We've been so inspired by all of the home crafts we have seen circulate as a way to keep busy and creative! This weekend we are ...
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FREDA Inspire II: A Weekly Round Up
Something To Do: One thing we have come to love about being indoors is that it has reminded us to get scrappy about our projects and make do wit...
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FREDA Inspire: A Weekly Roundup
What a week it's been. Since we have all hunkered down to keep our team and community safe, we are starting to feel a little cagey by now. To help...
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