BTS Of Our Summer Shoot
A few weeks ago, we got together with our favorite, Maria del Rio, to shoot our Summer Collection (online now!) in the Mission District of San Fran...
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The Sneakers We Will Be Living In All Summer
Our new sneakers are iconic FREDA in every way. These sneakers have become an instant classic in our closets for good reason; they go with everyth...
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History of Espadrilles
Espadrilles are the quintessential summer shoe. They are cool and comfortable (because of the natural jute) and we love how they work both casually...
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FREDA Occasion
We have been celebrating life's biggest events in oxfords and boots, but now our Occasion collection is here! True to FREDA style, they are all-...
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FREDA WOMEN: Neeharika Sinha
Please tell us who you are and what you do? Hi, I am Neeharika. I currently work at Facebook helping to bring new products to market. I work with...
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FREDA WOMEN: Gina Pell + Amy Parker of The What
Please meet FREDA Women Amy Parker and Gina Pell, co-founders of The What. Gina and Amy are dot.com OG's and have created a global community of wom...
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"Meet my Friend": Ruthie Lindsey Introduces Suleika Jaouad
The night I met Suleika, it's as if I couldn't see or hear anyone else in the room. My spirit was so taken with hers. I quickly discovered we had ...
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You Are Perfect
The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease ab...
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"MEET MY FRIEND" A New FREDA Girl Series: Britt Deyan Introduces Ruthie Lindsey
Friends becoming friends is my very favorite thing. Friends of FREDA, I am so honored to introduce you all to my sweet friend, Ruthie Lindsey. ...
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FREDA WOMEN: Erica Chan Coffman
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. ...
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FREDA WOMEN: Lia Ices
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. ...
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FREDA WOMEN: Calida Rowles
Meet LA FREDA woman, Calida Rawles, interdisciplinary artist, writer, sculptor, and mother who creates powerful work that explores race and gende...
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MEET MY FRIEND; A New FREDA Girl Series: Introducing Britt Deyan
'I want you to meet my friend.' We love the simple, genuine message behind the act of introducing two people that you think would have a great co...
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