Meet Power Women Jenn, Kristie, and Ashley Streicher
Photos taken by Morgan Pansing Please share who you are and what you do? AS: I’m Ashley Streicher and I am the youngest sister and hairstylist. ...
Read moreYou may have heard us mention that our d'Orsay sneakers are made in small batch production, which means quantities are limited. We recently visite...
Read moreWhen it comes to styling, we can't get enough of bold, colorful suits and blazers. Nothing makes you feel more ready to dominate your day than thro...
Read moreThis past week we traveled to Spain to visit our factories and catch up with the incredibly talented men and women that pour so much love into ever...
Read moreWe are so excited to introduce our new Power Women Series where we will be introducing women who are making an impact. To kick off our series, we a...
Read moreFall is our favorite time of year to dress. We can't get enough of plaid jackets and pants, lace tops and blouses and of course denim all day every...
Read moreWe are so thrilled to introduce our latest FREDA Girl, Taylor Sterling. Taylor is the founder of Glitter Guide. We recently caught up with her for ...
Read moreWe discovered Laura through the very talented, Maria del Rio. We loved Laura's effortless vibe and couldn't wait to shoot her for our Summer Campai...
Read moreLast week, Sarah Wright Olsen took over our Instagram for the day while on her family vacation in Targhee National Forest, Jackson Wyoming and Idah...
Read moreWe discovered Angelyne on Instagram when we saw an image that she posted of herself in our KEEN nude woven. We immediately reached out to her to s...
Read moreSummer is now in high swing and to celebrate the warmer weather, we rounded up a few of our favorite summer styles to carry you on your vacations ...
Read moreA few weeks ago, we got together with our favorite, Maria del Rio, to shoot our Summer Collection (online now!) in the Mission District of San Fran...
Read moreOur new sneakers are iconic FREDA in every way. These sneakers have become an instant classic in our closets for good reason; they go with everyth...
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