FREDA WOMEN: Lia Ices
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. Since their initial feature...
FREDA WOMEN: Calida Rowles
Meet LA FREDA woman, Calida Rawles, interdisciplinary artist, writer, sculptor, and mother who creates powerful work that explores race and gender. Creative in every sense, Calida is the author-illustrator of...
MEET MY FRIEND; A New FREDA Girl Series: Introducing Britt Deyan
'I want you to meet my friend.' We love the simple, genuine message behind the act of introducing two people that you think would have a great connection. This notion...
Spring 2019 Style Guide
Spring 2019 has arrived and we could not be happier! We designed spring to ease you into your everyday and carry you to places near and far. We are so...
FREDA WOMEN: CHRISTINA TURLEY
WHAT IS YOUR BACKGROUND? CAN YOU TELL US ABOUT YOUR JOURNEY INTO THE WINE INDUSTRY? I spent a few summers cleaning barrels in the cellar at Turley, but didn’t really...
FREDA WOMEN: BRIE WELCH
We are so excited to introduce our latest FREDA Girl, Brie Welch, whose personal style we all LOVE. When we decided to open our store in New York, we started...
FREDA WOMEN: JO PIAZZA
We are so excited to introduce our latest FREDA Girl, Jo Piazza. Jo is an award-winning journalist, editor, and author. We are such fans of Jo's work that we asked...
Our NY Store!
A DREAM COME TRUE! Seven years ago we started FRĒDA from a tiny backyard cottage in Sausalito, CA. We set out to offer women shoes that were as cool as...
FREDA & Friends in Joshua Tree
The Joshua Tree House FREDA and our friends at Citizens of Humanity spent the morning with Sara Combs and Aleksandra Zee. After following her journey of renovating and designing...
Desert + Denim Travel Journal
Desert and Denim Travel Journal Co-Founders and Designers Cristina and Megan took Diego the Trailer on the road to Desert and Denim, a festival at the Institute of Mentalphysics in...
FREDA WOMEN: Claire Mazur & Erica Cerulo
Friends and female business partners, aka 'Work Wives,' Claire Mazur and Erica Cerulo founded a website called Of A Kind in 2010. Their mission was to create a place where...
FREDA LOVES MARFA
Our only agenda was to get there...eventually. A sense of freedom we have not felt in a long time. To purposely go out of our way adding hours to our...
FREDA WOMEN: Elena Fong
We are so happy to introduce the next FREDA Girl, Elena Fong. We have gotten to know Elena through our incredible network of ladies here in SF. We were recently...
FREDA WOMEN: Hillary Justin
We are so thrilled to introduced our next FREDA Girl, Hillary Justin. She is an entrepreneur that has been in the fashion industry for more than a decade. We are...
FREDA women: Christina Stembel
We are so excited to introduce our next #FREDAGIRL, Christina Stembel, founder and CEO of Farmgirl Flowers. Her unique and beautiful burlap-wrapped bouquets went from being seen all over San...