FREDA Women: Sarah Wright Olsen
Last week, Sarah Wright Olsen took over our Instagram for the day while on her family vacation in Targhee National Forest, Jackson Wyoming and Idah...
Read moreWe discovered Angelyne on Instagram when we saw an image that she posted of herself in our KEEN nude woven. We immediately reached out to her to s...
Read moreSummer is now in high swing and to celebrate the warmer weather, we rounded up a few of our favorite summer styles to carry you on your vacations ...
Read moreA few weeks ago, we got together with our favorite, Maria del Rio, to shoot our Summer Collection (online now!) in the Mission District of San Fran...
Read moreOur new sneakers are iconic FREDA in every way. These sneakers have become an instant classic in our closets for good reason; they go with everyth...
Read moreEspadrilles are the quintessential summer shoe. They are cool and comfortable (because of the natural jute) and we love how they work both casually...
Read moreWe have been celebrating life's biggest events in oxfords and boots, but now our Occasion collection is here! True to FREDA style, they are all-...
Read morePlease tell us who you are and what you do? Hi, I am Neeharika. I currently work at Facebook helping to bring new products to market. I work with...
Read morePlease meet FREDA Women Amy Parker and Gina Pell, co-founders of The What. Gina and Amy are dot.com OG's and have created a global community of wom...
Read moreThe night I met Suleika, it's as if I couldn't see or hear anyone else in the room. My spirit was so taken with hers. I quickly discovered we had ...
Read moreThe You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease ab...
Read moreFriends becoming friends is my very favorite thing. Friends of FREDA, I am so honored to introduce you all to my sweet friend, Ruthie Lindsey. ...
Read moreWe recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. ...
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