BTS OF OUR FALL CAMPAIGN
Fall is our favorite time of year to dress. We can't get enough of plaid jackets and pants, lace tops and blouses and of course denim all day every day....
FREDA Women: Taylor Sterling
We are so thrilled to introduce our latest FREDA Girl, Taylor Sterling. Taylor is the founder of Glitter Guide. We recently caught up with her for a stroll in the EDA...
FREDA women: Laura Gelvez
We discovered Laura through the very talented, Maria del Rio. We loved Laura's effortless vibe and couldn't wait to shoot her for our Summer Campaign. On the hottest day in...
FREDA Women: Sarah Wright Olsen
Last week, Sarah Wright Olsen took over our Instagram for the day while on her family vacation in Targhee National Forest, Jackson Wyoming and Idaho. We love the way that Sarah...
Freda Women: Angelyne Tompkins
We discovered Angelyne on Instagram when we saw an image that she posted of herself in our KEEN nude woven. We immediately reached out to her to see if she would be willing...
Summer is Here
Summer is now in high swing and to celebrate the warmer weather, we rounded up a few of our favorite summer styles to carry you on your vacations near and far....
BTS Of Our Summer Shoot
A few weeks ago, we got together with our favorite, Maria del Rio, to shoot our Summer Collection (online now!) in the Mission District of San Francisco during a blistering...
The Sneakers We Will Be Living In All Summer
Our new sneakers are iconic FREDA in every way. These sneakers have become an instant classic in our closets for good reason; they go with everything. Pounding the pavement has never...
History of Espadrilles
Espadrilles are the quintessential summer shoe. They are cool and comfortable (because of the natural jute) and we love how they work both casually and dressy. Before they were known...
FREDA Occasion
We have been celebrating life's biggest events in oxfords and boots, but now our Occasion collection is here! True to FREDA style, they are all-day, all-night, dance floor tried and approved.
FREDA WOMEN: Neeharika Sinha
Please tell us who you are and what you do? Hi, I am Neeharika. I currently work at Facebook helping to bring new products to market. I work with a gamut of...
FREDA WOMEN: Gina Pell + Amy Parker of The What
Please meet FREDA Women Amy Parker and Gina Pell, co-founders of The What. Gina and Amy are dot.com OG's and have created a global community of women sharing wisdom, friendship and inspiration....
"Meet my Friend": Ruthie Lindsey Introduces Suleika Jaouad
The night I met Suleika, it's as if I couldn't see or hear anyone else in the room. My spirit was so taken with hers. I quickly discovered we had...
You Are Perfect
The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease about her that exudes confidence. She...
"MEET MY FRIEND" A New FREDA Girl Series: Britt Deyan Introduces Ruthie Lindsey
Friends becoming friends is my very favorite thing. Friends of FREDA, I am so honored to introduce you all to my sweet friend, Ruthie Lindsey. Ruthie has the...
FREDA WOMEN: Erica Chan Coffman
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. Since their initial feature...