SPRING STYLE GUIDE

Power Woman: Helen Johannesen

    Please tell us who you are and what you do professionally.    My name is Helen Johannesen and I love food & wine!!! I love it so much tha...

Power Woman: Sali Christeson

  Please tell us who you are and what you do professionally.  My name is Sali Christeson and I’m the founder and CEO of Argent, a women's workwear ...

FREDA Women: Katelyn Tarver

 Please share who you are and what you do professionally?  Hi, I’m Katelyn Tarver! I’m originally from a tiny town in south Georgia but moved to L...

Power Woman Round Up

  Reflecting on 2019 has resurfaced some incredibly powerful thoughts and words from our FRĒDA Girl community. As we look ahead to a new year, we ...

Bushfire Relief

Dear FREDA Followers,  You don’t normally hear from me, but my name is Jessica and I am very fortunate to be part of the Freda Family as the Digit...

BTS of our photoshoot at Sophie James Winery

Sophie James Winery is truly a slice of heaven on top of Sonoma Mountain.  Sophie Gray, founder of Sophie James, was kind enough to open her home t...

Power Woman: Zoe Winkler

Please share who you are and what you do professionally? I am a mom of 3 boys 7,4 and 2. In July 2018 I co-founded an organization called This Is A...

How Our Slippers Are Made

Our Family Story    Shoes run deep in our family blood. In 1953, my grandfather set the grounds of the footwear industry in El Salvador, giving lif...

Power Woman: Hillary Peterson

Please share who you are and what you do professionally?   I’m the CEO and Founder of True Botanicals, on a mission to empower all people to take t...

Power Woman: Ashley Merrill

We are thrilled to introduce you to our latest Power Woman,  Ashley Merrill: Founder and CEO of Lunya, which provides confidently comfortable sleep...

Our Winter Collection

Introducing our Winter/Holiday Collection. These are your every day (I am ready for your work, party, weather, Holiday craze) shoes.    They dress ...