The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease about her that exudes confidence. She is every age, every race, every size. The common thread is her boldness and her desire to stay true to herself.
This collection was inspired by self expression and no better way to tell the story than to use our role models as our campaign models.
You Are Perfect, FREDA loves you.