To say we’re excited about summer is an understatement. Bright colors, fun textures, prints on prints–there is so much to play with this season! It’s really all about waking up and letting your mood guide you from the ground up. So, for this month’s campaign, I wanted mix all the things that feel like summer. It’s playful. It’s elevated. It’s very LIFE IN FRĒDA. 

Click here to shop all the looks in our May shoot!

xo Megan, Co-Founder

A MOMENT TO DRESS UP

“Summer events are coming and are ready this year with our Dressy Edit (highly recommend you check out). But with everything we do, wanted it to feel elevated but with a twist. So, I paired our new MARILYN Sandal with a swimsuit–yes, it’s a one-piece–over a statement maxi skirt. Finished with the oversized bow, it looks dressy but is very unique with all the shades of green.” 

A TIME FOR PRINT MAGIC

“I’m all about prints. The more the better. Which is why I was instantly drawn to this matching gingham set. It’s so summery but the texture adds a cool element. To complete the look, I added our new LAUREL Mary Janes which have this fresh netting and mesh texture that’s so airy and lightly exposes the foot.”

A SEASON FOR CASUAL COOL

“Some days you just want to throw on an oversized graphic tee and a pair of denim shorts because it’s cool but doesn’t feel like it’s trying too hard. I finished it off with our iconic DARYA Lug Sole Fisherman in the new tortoise PVC. You’ll be seeing me in this look on repeat.” 

MORE LOOKS TO INSPIRE YOUR STYLE THIS MONTH: