September 21, 2023

LIFE AT FRĒDA ON FILLMORE

What a special week we had opening the doors to our new home in SF! From the first evening showing your favorite FRĒDA Women the space to the second night with friends, family and the community, it was a full week of connection, love and smiles. It’s the moments like these that remind us who we are and why we started–to build community from the ground up.
We’re so proud of our new home and wanted to share more about how it came to be!

THE MAKING OF FILLMORE

Over the past few years, we’ve been creative with bringing our community together. From driving our trailer Diego across California to gathering at a FRĒDA Woman’s home in Austin, we had the best time finding our community near and far. But we were missing a home in our hometown. A place where we could come together, connect and make new friends daily.

And so, our dream space came to be. Meet your new home away from home, 2011 Fillmore.

COMMUNITY BUILT AND DESIGNED BY LAUREN PODOLL

Marrying our love of community and design, every inch of the space was thoughtfully considered to look beautiful, feel inviting and function as a gathering place by our friend and talented interior designer Lauren Podoll. It’s a home where the doors are (almost) always open and you’re welcome to stay beyond shopping.

VINTAGE ON HAND

Our favorite vintage supplier Rayna Basta from Born to Roam and Sunday Market is keeping vintage denim on rotation. New pieces and one-of-a-kind finds will be constantly refreshed.

FRĒDA FINDS

We have curated a selection of things we love and want to share with you including vintage home pieces, Molly J CBD, Wolfspout sunglasses, and so much more. We will constantly be bringing in new things that we find or from people and brands we love.