Recipes From Our Spanish Family

Raul (who runs our production in Spain) and his son Pablo sent us their Fideuá recipe, which we cannot wait to try! They are like family to us. Raul has...

FREDA Girl: Charlotte Reiss

Please tell us who you are and what you do? I am Charlotte Reiss and I am the founder and owner of Vivi et Margot, a French homewares brand available...

FREDA Girl: Lulu Brud

Please tell us who you are and what you do? My name is Lulu Brud and I’m an actor, creative and a new mom.  Describe your personal style. Do you...

FREDA Inspire III: Weekly Round Up

Something To Do:   We've been so inspired by all of the home crafts we have seen circulate as a way to keep busy and creative! This weekend we are...

FREDA Inspire II: A Weekly Round Up

Something To Do:    One thing we have come to love about being indoors is that it has reminded us to get scrappy about our projects and make do with what we...

FREDA Inspire: A Weekly Roundup

What a week it's been. Since we have all hunkered down to keep our team and community safe, we are starting to feel a little cagey by now. To help offset...

Important Update to our FREDA Family

Thank you for taking the time to read this. It has been a difficult post to write because there are so many mixed emotions, but we know how much love and...

SPRING STYLE GUIDE

Power Woman: Helen Johannesen

    Please tell us who you are and what you do professionally.    My name is Helen Johannesen and I love food & wine!!! I love it so much...

Power Woman: Sali Christeson

  Please tell us who you are and what you do professionally.  My name is Sali Christeson and I’m the founder and CEO of Argent, a women's workwear brand that’s...

FREDA Women: Katelyn Tarver

 Please share who you are and what you do professionally?  Hi, I’m Katelyn Tarver! I’m originally from a tiny town in south Georgia but moved to LA to pursue a...

Power Woman Round Up

  Reflecting on 2019 has resurfaced some incredibly powerful thoughts and words from our FRĒDA Girl community. As we look ahead to a new year, we thought it would be...

Bushfire Relief

Dear FREDA Followers,  You don’t normally hear from me, but my name is Jessica and I am very fortunate to be part of the Freda Family as the Digital and eCommerce...

BTS of our photoshoot at Sophie James Winery

Sophie James Winery is truly a slice of heaven on top of Sonoma Mountain.  Sophie Gray, founder of Sophie James, was kind enough to open her home to us for our...

Power Woman: Zoe Winkler

Please share who you are and what you do professionally? I am a mom of 3 boys 7,4 and 2. In July 2018 I co-founded an organization called This Is...

How Our Slippers Are Made

Our Family Story    Shoes run deep in our family blood. In 1953, my grandfather set the grounds of the footwear industry in El Salvador, giving life to his dream...