LA Curbside Pick-up
We miss seeing you in our stores, but we’re excited to be taking steps towards seeing you all again! Our LA store, The Edit at Platform, will be opening this Saturday,...
FREDA Horoscopes
Our FREDA Horoscopes highlight the essence of each zodiac sign and offer some insight on the unique needs of each. We’ve paired every sun sign with a FREDA shoe — something fun to...
Day in the Life With Alicia Lund
Hi, this is @AliciaMLund!–-I share a mix of elevated casual living, style, and motherhood on my blog Cheetah is the New Black. I'm sure my quarantine days look very similar to yours (my...
Day in the Life With Aleksandra Zee
In The Shop I am very lucky that I can still work in the shop. This place has been my release and my sanctuary. Shifting to being here about...
Recipes From Our Spanish Family
Raul (who runs our production in Spain) and his son Pablo sent us their Fideuá recipe, which we cannot wait to try! They are like family to us. Raul has...
FREDA Girl: Charlotte Reiss
Please tell us who you are and what you do? I am Charlotte Reiss and I am the founder and owner of Vivi et Margot, a French homewares brand available...
FREDA Girl: Lulu Brud
Please tell us who you are and what you do? My name is Lulu Brud and I’m an actor, creative and a new mom. Describe your personal style. Do you...
FREDA Inspire III: Weekly Round Up
Something To Do: We've been so inspired by all of the home crafts we have seen circulate as a way to keep busy and creative! This weekend we are...
FREDA Inspire II: A Weekly Round Up
Something To Do: One thing we have come to love about being indoors is that it has reminded us to get scrappy about our projects and make do with what we...
FREDA Inspire: A Weekly Roundup
What a week it's been. Since we have all hunkered down to keep our team and community safe, we are starting to feel a little cagey by now. To help offset...
Important Update to our FREDA Family
Thank you for taking the time to read this. It has been a difficult post to write because there are so many mixed emotions, but we know how much love and...
Power Woman: Helen Johannesen
Please tell us who you are and what you do professionally. My name is Helen Johannesen and I love food & wine!!! I love it so much...
Power Woman: Sali Christeson
Please tell us who you are and what you do professionally. My name is Sali Christeson and I’m the founder and CEO of Argent, a women's workwear brand that’s...
FREDA Women: Katelyn Tarver
Please share who you are and what you do professionally? Hi, I’m Katelyn Tarver! I’m originally from a tiny town in south Georgia but moved to LA to pursue a...
Power Woman Round Up
Reflecting on 2019 has resurfaced some incredibly powerful thoughts and words from our FRĒDA Girl community. As we look ahead to a new year, we thought it would be...