Hi there, 

A journalist once said “I hope to find someone someday that looks at me the way Cristina and Megan look at each other.” This makes me so happy (and laugh), because FRĒDA is in fact a love story and you are the main character. Cristina and I started FRĒDA centered around friendship, luxury products made (the slow way) by small family factories, and the power of personal style.

2026 is our 15th birthday, which is no small feet (lol)! I have been reading through old emails (on my hotmail account) and scrolling through old photos and have been feeling all the feels about what this year means to us.

We will be celebrating all year, so I wanted to give a little sneak peek of what to look forward to.

First, we are going ON THE ROAD! If you have been with us for a while you may remember our adorable “canned ham” trailer named Diego. Cris and I bought him off E-bay on a slap happy Friday whim. We customized him to be our ideal mobile store and dragged him everywhere.

So, in the spirit of seeing you IRL again, we are popping up all over the country this year; a different city every month starting with Santa Barbara/Montecito in February and Austin in March! Stay tuned on our website and social for up-to-date information and please let us know where you would like to see us next.

We’ll also be planning a ton of incredible events and partnerships at our retail locations in San Francisco, Los Angeles and New York. We will be activating our stores with community events, pop ups, trunk shows, and more. We love nothing more than bringing communities together, introducing you to our favorite female founded brands, and simply getting together; for no other reason than to have pizza and wine.

Finally, over the years we have had the honor of collaborating with artists like Clare Rojas, Tom Jean Webb, Aleksandra Zee, Heather Day and more. Stay tuned for some (literally unbelievable) artist collaborations coming up!

Still today, we say “FRĒDA is a feeling” and we always try to reflect back what we see; which is you. Uniquely cool, boldly independent women, who are positive, supportive and kind to each other. You are amazing. We can’t wait to celebrate with you all year round.

Xo,
Megan and Cristina