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Occasion Wear
Every day, every occasion both big and small this summer is an opportunity to put something on that makes you happy. From modern leather sandals to walkable high heels, we...
June: The Best
JUNE: THE BEST (CURATED BY US) THE BEST SUMMER WEEKEND STYLE There are around 12 weekends this summer and double the number of occasions to travel, celebrate or explore...
SUMMER OF FUN
PF22 CAMPAIGN: SUMMER OF FUN Bring on the days that turn into nights, the trips that make memories and the outfits that call for celebration. Built for all of life’s...
May: The Best
THE BEST (CURATED BY US) From the days that turn into nights to the trips that make memories, we love summer. So, this month, we’re bringing on the fun with...
FRĒDA WOMAN: STACY LONDON
We’re pleased to introduce stylist, author and entrepreneur, Stacy London as this month’s FRĒDA Woman! Notably known for her appearances as a stylist on What Not to Wear, Today, Access...
APRIL: THE BEST (CURATED BY US)
With Earth Day on the horizon and Mother’s Day just around the corner, we’re celebrating moms of all kinds this month with the best gifts for our planet and your...
Tablescaping with Sophie Gray
As the weather warms, we’re looking forward to entertaining both indoors and outside. We sat down with Sophie Gray to talk about her favorite tips on creating an inviting atmosphere...
TEAM FREDA
We are so happy to introduce you to some of the women behind FREDA SALVADOR. They were kind enough to share a little bit about what women supporting women means...
FRĒDA WOMAN: SOPHIE GRAY
Can you start by telling us a little about yourself and Sophie James Wine? My name is Sophie and I am a mama to 3 amazing little girls and I...
MARCH: THE BEST (CURATED BY US)
We say ‘the best’ a lot. “Have the best day.” “I just listened to the best podcast.” “I found the best vintage store.” So much so we decided to turn...
SS22 CAMPAIGN: THE BEST EVERYDAY
It’s the simple things. From lingering at lunch with friends and family to finding the silver lining in the grind, we love the moments where we stop, smile and enjoy...
FRĒDA Woman: Alli Webb
Introducing FRĒDA Woman: Alli Webb CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHAT YOU ARE DOING...
FRĒDA Woman: Carissa Potter
Introducing FRĒDA Woman: Carissa Potter CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHAT YOU ARE DOING...
FRĒDA WOMAN: Kate Milliken
Introducing FRĒDA Woman: Kate Milliken CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHAT YOU ARE DOING...
Fall Chapter 01 Lookbook
REDEFINING COOL CLASSICS A nod to heritage style, our Fall Collection celebrates classic silhouettes reimagined the FRĒDA way. From statement lugs to transitional sandals, we designed a lineup of our...
FRĒDA WOMAN: Alicia Garza
Introducing FRĒDA Woman: Alicia Garza What experiences led to your involvement in social justice work? I first got involved in social justice work when I was 12! My school...