AN INSIDE LOOK: CURATED VINTAGE WITH BORN TO ROAM FRĒDA and vintage goes hand-in-hand. We love celebrating unique, individual style, not to mention re-purposing cool things that already exist in...
THE BEST THINGS FOR HIGH SUMMER With rising temps and nonstop sunny days, we’re ready to make the most of all the fun this season has in store for us....
We’re pleased to introduce Genevieve Padalecki as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, becoming a mother and her latest venture,...
We spent an afternoon in Austin last week at Claire Zinnecker’s farmhouse for the warmest welcome to Texas. Odette Annable and Genevieve Padalecki hosted a little gathering where we got...
One of the things we love the most about our community is being able to meet you IRL and get inspired by the places you live. We recently launched our...
Let's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? I am a...
With weekends spent driving down the coast and days heading cross country–we’ve got that windows down, volume up energy. So, we made a playlist. It’s a mix of oldies, newbies...
THE BEST THINGS FOR OOO Bags packed, flights booked and auto-reply on–we’re in the season for taking time for yourself. From crochet style to living (and touristing) outdoors, here’s our...
TELL US ABOUT YOURSELF. I am the Founder and CEO of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through clean, accessible, luxury products,...
THE BEST WAYS TO FEEL GOOD With sunny skies, rising temps and the first tastes of summer embracing us in our everyday–we’re in the mood to have a happy state...
VERSATILE STYLE IS DEFINED FROM THE GROUND UP. We design with the intention of letting our styles work across wardrobes, between seasons, from day to night, workweek to weekend and...
THE WAYS TO BE RESPONSIBLE Responsibility is our current state of mind. From doing our part in caring for Earth to getting out of our own way to reach our...
Good conversation, phenomenal wine, inspiring women and timeless style from the ground up–sounds like our scene. Last month, we sent some of our favorite styles to accompany Natalie Borton, Karla...
We believe that the quality of handcrafted products is unparalleled. The integrity of every collection lies in the work our artisans do at our family factories. They use generations-old techniques...
Community is at the heart of everything we do. This past week, we brought together a group of friends who inspire us daily. Co-hosted by Dr. Deepika Chopra and Berry...
Please join us in welcoming Berry Stein—Founder of Art Life Practice as a new FRĒDA Woman! As an art educator who provided a space that prioritizes creative expression as part...
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