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ON THE BULLETIN: STREICHER SISTER EVERYTHING
Today ‘On The Bulletin’ is an inside look at our day spent with Kristie, Jenn, and Ashley Streicher–aka the most badass trio of beauty aficionados. We had the best time...
FRĒDA WOMAN: CAMILLE EDWARDS (OUR INCREDIBLE MODEL)
You’ve most likely seen her a time or two on our dotcom, but we’ve never properly introduced you to Camille (our incredibly cool campaign model). She keeps busy with just...
TALKING HERITAGE WITH CRISTINA, OUR CO-FOUNDER, DESIGNER AND MORE
Our family factories mean the world to us for many reasons but the first is that this is where it all started. Cristina Palomo Nelson–our co-founder, designer and so much...
GIVE YOUR FRĒDAS SOME LOVE
HOW TO KEEP YOUR SUEDE STYLES LOOKING THEIR BEST We source the highest quality suede to ensure our styles last season after season—but every style needs a little love and...
WELCOME TO ‘ON THE BULLETIN’
A SPACE FOR CURRENT HAPPENINGS We’ve always admired coffee shop bulletin boards. We love how they are a beautifully chaotic curation of all the current happenings in the community. A...
BEHIND THE SCENES: FRĒDA STYLE
MEET MEGAN, THE MIND BEHIND OUR CAMPAIGN STYLING With every campaign shoot, we get so many questions about the looks we pair with our shoes and accessories. Style is a...
THE BEST (CURATED BY US) February 2024
THE BEST OF ALL THINGS STYLE We’re all about style this month because we know getting dressed makes you feel good—and that’s a fact. We’re taking the time to reflect...
FRĒDA WOMAN: SUNNY BHARATH (ALSO OUR BADASS MODEL)
You’ve seen her more times than you can count, but we’ve never properly introduced you to Sunny (our very cool campaign model) A jack of all trades, she’s a natural...
2023: YEAR IN REVIEW
HAPPY HOLIDAYS, THANK YOU FOR EVERYTHING AND SOME From our family factories and the people in our offices to the women who inspire us everyday (that’s you!), we started FRĒDA...
COMMUNITY LOVE: GIFT PICKS FROM THE BEST PEOPLE
We love hearing from our community, and we’re so excited to hear they’re gifting FRĒDA this year! To give you a little holiday inspiration, we reached out to some of...
WEEKEND RECAP: MEET US AT MARCHÉ
AN INSIDE LOOK AT OUR SMALL BUSINESS WEEKEND CELEBRATION If you could wrap up our weekend at MARCHÉ and give it to us as a gift this season, it’d be...
ON SET WITH US: WINTER 2023
GO BEHIND THE SCENES OF OUR PARTY ON FILLMORE We had our first shoot in our new home in SF! It was so much fun transforming the space to feel like...
FREDA WOMAN: LIZZY MATHIS
Let's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? If you let...
WEEKEND VIBES: WORN BY YOU.
WE LOVE SEEING YOUR LIFE IN FRĒDA. Scroll below for outfit inspiration.
INTRODUCING: FRĒDA’S HANGOUT
COME HANG FRIENDS. We’re always (seriously, always) looking for new ways to see you guys IRL. So we are beyond excited to introduce FRĒDA’S HANGOUT–aka the new way to hang...
LA EVENTS: ABOUT LAST WEEK
A PARTY TO CELEBRATE OUR HANDBAG LAUNCH (IT WAS KIND OF THE BEST DAY EVER) In the spirit of celebrating the launch of our new handbag collection, we threw a...