THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring it back in a bigger way...
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring it back in a bigger way...
This July we are celebrating 13 years as a brand. We started FRĒDA as two best friends with a love for footwear and a mission to build community from the...
Hello!Happy height of summer! Hope you are having a wonderful time relaxing and recharging. July is a favorite month of ours to style campaign looks because it's really fun to...
We often get asked where our name came from and while it has an origin story, we’ve loved to see how our community has evolved our feelings towards it over...
Hi! This is Megan and I am really excited to start this series about where to buy the looks in our campaign shoots. We have (hopefully) responded to every email...
THE BEST THINGS FOR SUMMER FEELS Ready, set, SUMMER. We are so excited for sunny days, beach afternoons and backyard hangs. Summer style is always a highlight, it’s the time...
WITH REBECCA MILLER, FOUNDER OF THE WEAVERS STUDIO Growing up in Montana, I have a deep love for the majesty of the rivers and mountains, an appreciation for the rhythm...
THE BEST WAYS TO EXPLORE Summer always gives us the itch to travel and explore new experiences. And while we’d love to be boarding a plane every week to somewhere...
FRĒDA PRESENTS: THE MOTHER DAZE + BROAD IDEAS COMMUNITY + CONNECTION EVENT (AKA THE MOST SPECIAL DAY EVER) If we could bottle this day and relive it over and over...
We’ll be the first to say it: Teresa Palmer is the coolest. Actress, podcaster, adventurer, momma and so much more, we’re so happy to have her as our FRĒDA Woman...
MADE FOR EPIC GOOD TIMES The second we stumbled upon a LEFT ON FRIDAY swimsuit, we were hooked. Their styles fit and felt amazing, so we had to get in...
THE BEST CONSCIOUS THINGS We like to make conscious decisions, whether that’s for the Earth, ourselves or a good mix of both. From buying cute upcycled pieces to booking a retreat that...
You’ve seen her a few times before, but that’s just because we love her so much. Meet Sarah Wright Olsen–forever FRĒDA Woman, momma to the world and just an all-round...
We’re so excited to introduce veg calf leather to our collection this season! So we sat down with Melody Dorward, our brilliant product development lead, to talk all things veg...
THE BEST WAYS TO BE HAPPY We’re starting every morning this month thinking about (and doing) what makes us feel good. From indulgent wines to croissant candles, here is our...
Say hello to the coolest wine enthusiast in the game, Cat Chen, who we’re so excited to have as a FRĒDA Woman! From the brand marketing world at Shoppe Amber...