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THE BEST (CURATED BY US) SEPTEMBER 2024
THE BEST OF ALL THINGS FASHION Fall is here and things feel electric. We’re on the edge of our seats excited about this season and the energy behind personal style....
FRĒDA WOMAN SERIES: DYLANA + NATALIE LIM SUAREZ
Pinch us we are dreaming. The Suarez Sisters in FRĒDA. Looking fresh and so damn cool. With our Mercer Street store opening in late fall, we couldn’t think of two...
SHOP THE CAMPAIGN
There’s no doubt we look forward to fall fashion every year. Boots, loafers, corduroys, sweaters, plaid, denim…all of our favorite things. For our September launch we had fun playing around...
THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring it back in a bigger way...
BEHIND THE SCENES: OUR FAMILY FACTORY IN SPAIN
Our family factories are the beating heart of FRĒDA. The artisans who make our collections mean the world to us and over the years, have become our family. Our production...
THE BEST (CURATED BY US) AUGUST 2024
SIMPLY JUST THE BEST This newsletter is always a fun one for us. We love to share a laundry list of all the things we’ve discovered recently or are obsessing...
FRĒDA WOMAN SERIES: RAYNE SCHLOSS
Major fangirl moment. Wave hello to Rayne Schloss, founder of Only Made and this month’s FRĒDA Woman! Megan (our co-founder) has been wearing one of Rayne’s necklaces for years, so...
THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring it back in a bigger way...
13 YEARS OF FAMILY, FRIENDSHIP AND FRĒDA
This July we are celebrating 13 years as a brand. We started FRĒDA as two best friends with a love for footwear and a mission to build community from the...
STYLE: JULY CAMPAIGN OUTFIT DETAILS
Hello!Happy height of summer! Hope you are having a wonderful time relaxing and recharging. July is a favorite month of ours to style campaign looks because it's really fun to...
WHY WE NAMED OUR BRAND FRĒDA SALVADOR
We often get asked where our name came from and while it has an origin story, we’ve loved to see how our community has evolved our feelings towards it over...
STYLE: WHERE TO GET OUR JUNE CAMPAIGN LOOKS
Hi! This is Megan and I am really excited to start this series about where to buy the looks in our campaign shoots. We have (hopefully) responded to every email...
THE BEST (CURATED BY US) JUNE 2024
THE BEST THINGS FOR SUMMER FEELS Ready, set, SUMMER. We are so excited for sunny days, beach afternoons and backyard hangs. Summer style is always a highlight, it’s the time...
POSTCARDS FROM MONTANA
WITH REBECCA MILLER, FOUNDER OF THE WEAVERS STUDIO Growing up in Montana, I have a deep love for the majesty of the rivers and mountains, an appreciation for the rhythm...
THE BEST (CURATED BY US) MAY 2024
THE BEST WAYS TO EXPLORE Summer always gives us the itch to travel and explore new experiences. And while we’d love to be boarding a plane every week to somewhere...
ABOUT LAST WEEK IN SAN FRANCISCO
FRĒDA PRESENTS: THE MOTHER DAZE + BROAD IDEAS COMMUNITY + CONNECTION EVENT (AKA THE MOST SPECIAL DAY EVER) If we could bottle this day and relive it over and over...