YEAR IN REVIEW: LIFE AS FRĒDA

As a small team with big dreams, it’s been a HUGE year for us and we were so happy to celebrate with you every step along the way. Here’s a look back at some of the moments that made our LIFE IN FRĒDA so special in 2024. 

IN DESIGN: 

NEW ITALIAN FACTORY 

We started working with a new factory in Italy to make our handbags and had so much fun starting this relationship. 

BARELY THERE COLLECTION

We launched (and are so proud of) our Barely There Collection to bring a fresh feeling to our design portfolio. 

IN GOOD COMPANY

We were so lucky to collaborate with so many incredible people and brands including BORN TO ROAM for our chore coats, LEFT ON FRIDAY for our summer pool slides, NATALIE BORTON DESIGNS for our exclusive loafer charm,  WOLFSPOUT for some undeniably cool sunglasses and ONLY MADE for a fun anklet. More to come in 2025!

ON COMMUNITY:

AT HOME ON MERCER

Our dream NYC space became a reality and we threw parties on parties on parties.

ONE YEAR AT FILLMORE

We celebrated a year at home in our SF store. We pinch ourselves everyday to have such an incredible community in our hometown. 

FRĒDA PRESENTS EVENT

Our Mother Daze + Broad Ideas event and partnership was pure magic. A special thank you to Sarah Wright Olsen, Teresa Palmer, Rachel Bilson and Olivia Allen for making it happen and helping us bring together so many wonderful women. 

POPUP AT DUCHESS

The team packed up and headed to Bedford, NY to popup at our friend, Jenn Streicher’s store Duchess. It was all about community and connection.

CREATIVE GROWTH

We were beyond thrilled to partner with Creative Growth and their Beyond Trend Fashion Program to create one-of-a-kind pieces with their artists.

FRĒDA WOMEN TIMES A MILLION

We celebrated so many brilliant women this year and are beyond proud to call these people (and you!) our family and community.