FRĒDA Round-Up

Here’s a quick recap on what’s happened at FRĒDA in the month of July!

Most loved styles:


With August well underway, we've officially launched all of the newness from the August Launch Lookbook. But, that's not to say there isn't more in store for the remainder of the month! 

Baba Yaga Collaboration 

We are gearing up to launch a really special collaboration with Paloma Tenorio, co-founder of Baba Yaga, for FREDA Forum.

As mentioned in the lookbook, Paloma has hand-designed unique doodles for a size-run of our EDA white canvas sneakers. But that's not all you can expect from this partnership.

In addition to that, we are going to be offering a one-of-a-kind line of upcycled clothes by Paloma herself on our forum. Stay tuned for the big drop collectively happening at the end of this month!

In the meantime, we are so excited for what's to come in the approaching Fall season and are even more excited to share it with you. Keep your eye out for a September Launch Lookbook in the coming days...

Sample Sale & Fresh Markdowns  

Our online Sample Sale has officially come to a close! In other words, your commission and promo code are active again.

We really appreciate the cooperation and enthusiasm from you all during the sale! Thank you for the constant FREDA love and encouragement, you never cease to amaze us.

On the topic of sales, we are adding more styles to our sale section on our site! These shoes are already marked down and live, but will be communicated to the public next week. 

Because these items are on sale, your promo codes won't apply. However, if someone makes a purchase from the markdowns through your Impact link, you will receive commission for that transaction!

So if you want to share about the new additions, you are more than welcome to do so with your link and drive some sales. 

Ambassador Nominations 

Just a friendly reminder that we are still looking to add to the ambassador family! If you have any content-creating friends who you think could make a great addition to our program, please send them our way! 

You can email Meg LaChance at if anyone comes to mind that you'd like to recommend to our growing team.

Ambassador Round-Up

This Summer has been a season of exciting launches and equally exciting content! 

Here are just a few (of many) high performing posts we want to shoutout:

Karla Reed  

Karla Reed Ambassador Photo 

The PHOEBE mule got so much love in July, especially from Karla! With Instagram stories of her outfit in FREDAs, Karla not only showed how she styles the shoes, but gave her viewers her advice on sizing, offered details about the mule, and provided her personalized, 15% off promo code. Way to go, Karla! 

Amber Lewis 

 Amber Lewis Ambassador Photo

With a love for our classic WISH oxford, Amber showed off her pair of FREDAs on her Instagram story and highlighted them on her blog as the product pick of the week! We are honored to say the least. Thank you, Amber! 

Sarah Wright Olsen  

 Sarah Wright Olsen Ambassador Photo

We love seeing you wear our new releases! Sarah styled and shared some recent launches, including the EDA canvas sneakers and PHOEBE woven mule. By posting her shoes with a day-in-the-life feel, Sarah showed how she incorporates FREDA into her lifestyle on her Instagram story and feed. Well done, Sarah!