The first chapter of Fall is behind us, and the second is just around the corner! Join us in welcoming the next wave of seasonal shoes for October.


A FREDA spin on a classic Chelsea boot. Meet the CELIA!



This platform boot with a crepe-colored sole will be available on October 6th in Hazel Suede and Black Suede.


To match the CELIA, we are adding to the crepe sole collection with the CAREY!   


Also Coming in a platform, this elevated loafer will be launching in Black Embossed Croc on October 6th.


Say hello to our Fall flat, the JULIETTE! 

JULIETTE Black Embossed Croc POW

FREDA's spin on a maryjane will be launching for pre-order on October 21st in Black Embossed Croc and Silver Glitter.


Speaking of flats, we're so excited to present our cozy, yet elevated shoe of the season, the OPHELIA

OPHELIA Black Shearling POW

OPHELIA Brown Shearling POW

With a ballet style shape, this shearling flat can be worn inside and out! Coming in Brown and Black Shearling, the OPHELIA will be available on October 21st.


Meet our heeled loafer, the FERN

FERN Brown Combo POW

The shape of this style paired with the Brown Combo color is what makes this shoe FREDA! You can find the FELIX on our website on October 21st


We are loving the lug moments that this season is bringing! Please join us in welcoming the newest addition to this collection, the FELIX

FELIX Black Embossed Croc POW

FELIX Brown Combo POW

Available on October 21st, this ankle boot will come in Black Embossed Croc and Brown Combo.


Mid-calf boots are here to stay at FREDA! Say hello to our newest member to the line, the ELI.  ELI Mocha Embossed Croc POW

ELI Black Embossed Croc POW

We are so excited to present this style in Mocha Embossed Croc and Black Embossed Croc on October 6th

New Colors, Same Styles

Some of the FREDA shoes and accessories that you know and love are launching in new colorways this month!

Starting with the JUANA, this modernized moccasin is now available in Mocha Embossed Croc as of September 27th. 

JUANA Mocha Embossed Croc POW

Sticking to the loafer trend, our classic CHAR launched in Light Camel Embossed Croc with the new JUANA on September 27th

CHAR Light Camel Embossed Croc Slipper season is back and with more colors in our beloved JAMES. Keep your eye out for this style in Black and Ivory Shearling and Hazel Suede on October 6th. JAMES Black Shearling POW

JAMES Ivory Shearling POW

JAMES Hazel Suede POW

There's a new neutral coming for the BROOKE boot! Take a look at the upcoming Water Resistant Mink Suede launching on October 6thBROOKE Mink POW

Not new, but returning for the coming season is the MAX! This mid-heel tall boot will be back on October 6th.


Sneakers are here to stay, so we've brought our EDA back in a cozy shearling to celebrate the season! Stay tuned for a Black Calf and White Calf With Shearling sneaker coming on October 21st for pre-order

EDA White Shearling POW EDA Black Shearling

FRĒDA Forum: People I've Loved 

Tis the season for holiday cards! We collaborated with printmaking workshop, People I've Loved, to bring two festive products to our FRĒDA Forum this season. Here's a sneak peek of one of the items that will be featured in the launch:


This card and more will be available on October 21st as a part of our annual gift shop! Stay tuned for more details soon.

Campaign Imagery

If you want to see these styles in action, take a peek at our most recent fall-inspired photoshoot

Click here to access the folder housing all of the imagery.

If any of these shots speak to you, you are more than welcome to share them on your platforms upon launch of the pictured styles

How Can We Help You?

As always, let us know how we can be the best partner to you. We love getting creative and working individually with you.