Fall is on the way, and so are some exciting new releases from FREDA! We can't wait to kick the season off in September with these upcoming styles. 


What better way to welcome Fall than with new boot styles! Meet the ALI, a lace-up, lug sole boot. ALI Mink Combo

ALI Black Combo

This hiker-style shoe will be available on September 8th in Mink Combo and Black Combo of leather and suede. 


Building on the boot momentum, welcome ANDY to the collection!     

ANDY Black CalfANDY Brown Suede

This timeless pull-on boot will be launching in Black Calf and Brown Suede on September 11th.


Cowboys boot are all the rage these days. With that being said, we're thrilled to introduce you to our version of a cowboy boot, the DOLLY!   

 DOLLY Black Suede

DOLLY Mocha Croc

This reinvented, country-inspired boot will be available on September 13th and will come in Black Suede and Mocha Embossed Croc.

New Colors, Same Styles

Some of the FREDA shoes that you know and love are launching in new colorways this month!

Starting with the EDA, this classic sneaker will now be available in Hazel Suede on September 1st. 

 EDA Hazel Suede

As the colder months approach, we are getting back into boots! With that being said, the beloved EMI boot will be launching in Espresso Embossed Croc on September 18th. 

 EMI Espresso

Loafer season is back and with more colors in our classic TASH. Keep your eye out for this style in BW Combo and Sand Suede Combo on August 30th.


TASH Sand Suede Combo

Campaign Imagery

If you want to see these styles in action, take a peek at our most recent photoshoot in Mill Valley

Click here to access the folder housing all of the imagery.

If any of these shots speak to you, you are more than welcome to share them on your platforms upon launch of the pictured styles

How Can We Help You?

As always, let us know how we can be the best partner to you. We love getting creative and working individually with you.