STYLING STORIES: FEBRUARY CAMPAIGN
When we were working on our SS25 Collection, we were largely inspired by the idea of dopamine dressing and what that means in our everyday. For us, dopamine dressing is the happy-inducing connection between mind and body. So, when it came to styling the collection, I wanted to express that dopamine dressing isn’t just for maximalists. It’s not all about bright colors and loud silhouettes (although it can be if you like it!), it’s really just your inside voice reflected for us to see. So, whether you’re energized by soft textures and neutral hues or get confidence from attention-grabbing prints, dopamine dressing is just what makes you feel good.
QUIRKY COOL
“This JW Anderson sweater stopped us in our tracks. It instantly made me smile! It’s such a good statement piece, I thought I would level up the fun with a sequin skirt and finish it off with our beautiful handwoven JAYLA Ballet Heels. Could be a party outfit, or just a mood-boosting everyday vibe–whatever you’re feeling is good with us!”
REIMAGINED PREP
“I am SO excited about our new boat shoes. These are the most perfect shade of bone white with a cool contrast leather bow. With this look, I wanted to give all my prepsters a hit of dopamine with mismatched striped pants and collared knit. The studs on our REBECCA Belt ties it all together–pun intended.”
COLOR ENTHUSIAST
“For all our maximalist friends–myself included–we were so inspired by yellows, greens and all the shades in between this season. I love how the knit texture on this yellow sleeveless knit plays with the supple look of the midi skirt and then the airy, effortless feel of our new RILEY Ballet makes it just perfect.”
70’S BABY
“Our new court sneaker was inspired by life in SoCal in the 70’s. Skater culture, tennis culture; anything carefree, active and fun. We love our new JACKIE with this stripe on stripe combo. A little prepster mixed with denim flairs. It’s put together, but nostalgic which is a favorite vibe of ours.”

AHOY BOHO
“Boat Shoes! We grew up in them. We LOVE them. The MORGAN will be a forever place in our closets. We love them with khakis, something more bohemian (to mix it up a little) and a vintage sweater for the absolute spot on combination of orange, tan and brown. We will wear these shoes with anytyhing/everything though. Can’t wait to show you!”