FISHERMAN FEVER

ADD NONCHALANCE TO EVERY LOOK

Meet the seasonless sandal that epitomizes iconic style.

INSPIRED BY CLASSIC
MEDITERRANEAN STYLE

During our many trips to Europe to source leather and visit our family factories, we would see men in Italian cities and the coast of Spain wearing a classic fisherman sandal. We’d always loved them and wanted to design one that balanced femininity with this traditionally masculine style. Working closely with our shoemaking artisans in the Alicante region, we blended the elegance of their coastal towns with the shoe's timeless character to create our first fisherman, the SERA. We’ve expanded our collection over the years so that no matter the season–there’s a fisherman for every mood.

XO
Cristina and Megan

WHERE ICONIC MENSWEAR

MEETS THE MODERN WOMAN

LOVED BY WOMEN EVERYWHERE

@BRIATAYLORROBLES
@THECURRENTCRUSH
@NEWTEXACALI

FIND YOUR FISHERMAN

SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ 20% Off

SERA FISHERMAN SANDAL

$450
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SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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SERA FISHERMAN SANDAL

$325
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SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ 20% Off

SERA FISHERMAN SANDAL

$450
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SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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SERA FISHERMAN SANDAL

$375
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SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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SERA FISHERMAN SANDAL

$375
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SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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SERA FISHERMAN SANDAL

$350
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SERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenSERA FISHERMAN SANDAL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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SERA FISHERMAN SANDAL

$375
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HATTIE FISHERMAN MIDHEEL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenHATTIE FISHERMAN MIDHEEL, [product-type] - FREDA SALVADOR Power Shoes for Power Women

HATTIE FISHERMAN MIDHEEL

$375
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HATTIE FISHERMAN MIDHEEL, [product-type] - FREDA SALVADOR Power Shoes for Power WomenHATTIE FISHERMAN MIDHEEL, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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HATTIE FISHERMAN MIDHEEL

$265 $350
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MARISA HEELED FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power WomenMARISA HEELED FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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MARISA HEELED FISHERMAN

$375
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MARISA HEELED FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power WomenMARISA HEELED FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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MARISA HEELED FISHERMAN

$280 $375
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DARYA LUG SOLE FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power WomenDARYA LUG SOLE FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power Women

DARYA LUG SOLE FISHERMAN

$375
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DARYA LUG SOLE FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power WomenDARYA LUG SOLE FISHERMAN, [product-type] - FREDA SALVADOR Power Shoes for Power Women
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DARYA LUG SOLE FISHERMAN

$350
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HELLO, WE’RE FRĒDA

We started with friendship and a shared love of design. Over 10 years later, we’ve grown into a close team of women–creating collections of unique essentials for the non-stop woman. Our approach to design makes us stand out, while the quality and function of our handcrafted styles formed our community of women from the ground up.