FRĒDA Round-Up

Here’s a quick recap on what’s happened at FRĒDA in the month of April!

Most loved styles:


People are gearing up for Summer and are getting ready for the season the best way they know how: sandals. Keep your eye out for some exciting new releases coming soon!

Here's a sneak peek of some of the new summer styles from our most recent photoshoot.

SYDNEY sandal on model

INA sandal on model

ONA slide on model

SAYLOR shoe on model


FRĒDA Forum is a series that is near and dear to our hearts. Through partnerships with small-owned, female-founded brands, we have produced a line of collaborative products that is continually growing.

In the month of April, we worked closely with Laura Gelvez, founder of Candelario. Through our love for accessories and Laura’s expertise in sustainable jewelry, we created an anklet just in time for sandal season.

Freda Forum Anklet

We are constantly looking for ways to use our platform for good! With that being said, if you have a female maker in mind that you think could be a good fit for our forum, we’d love to hear from you!

Similarly, if you’d like to promote FRĒDA Forum products on your platform, please let us know and we can help make that happen.

Upcoming Events

Memorial Day Sale

It’s that time of year again! With Memorial Day around the corner, we’re so excited to share the exclusive details of our upcoming sale with you all.

Starting May 25 through June 1, we will be offering 20% off on select styles, including already marked down, Summer-ready shoes for up to 40% off.

With a sale this good, we are expecting to find a lot of new homes for FRĒDA shoes! In other words, this is a great opportunity for you to drive purchases and receive commission by promoting the sale on your platform with your Impact-made link.

Because our margins are dropping, your commission rate will drop with it to 7%. Since we’re expecting big things from this sale, we’re confident our conversion rate will spike so you’ll be able to generate more purchases to still see awesome results in your Impact balance!

If you have any questions about this, please feel free to email me at! 

FRĒDA Feature

We are so impressed with the way you have captured and promoted FRĒDA through your socials. And we want to do the same for you and your content on our platforms!

As you style and share your FRĒDA shoes, we’ll be pushing your content to our product pages on our website and resharing your posts on FRĒDA’s Instagram as well, giving you credit along the way.

All in all, we want to make sure we are supporting you through and through, so let us know if there’s anything more we can do to make that happen. We are always here for our fellow FRĒDA family members!

Ambassador Round-Up

Although we’re already in the midst of May, we still want to celebrate the amazing accomplishments we’ve seen from your content last month!

Here are just a few (of many) high performing posts we want to shoutout:

Natalie Borton

Natalie Borton on her IG and Blog.

Natalie’s followers love to shop her looks. Through her blog and Instagram link tree, she continually styles and shares her FRĒDA shoes with her audience. Natalie did well in April through sharing her personalized promo code and custom link alongside all of her FRĒDA-inspired content. Way to go, Natalie!

Let us know if you don’t have a FRĒDA discount code so we can get you set-up with one.

Anastasia Casey

Anastasia rocking her EDA d'Orsay Sneakers

Anastasia, also known as the The Identite Collective, called out the EDA sneaker in her March favorites on her blog! Alongside an image of her styling the shoes Anastasia also included her and shared her discount code.

She also highlighted her FRĒDA shoes on her saved “Daily Looks,” Instagram stories, which we saw her followers engaging with throughout the month. Keep up the good work, Anastasia!


Amber Lewis

Amber Lewis hitting the markets in her BROOKE Boot

Amber showed off the BROOKE boots on her Instagram story with her Impact link in the swipe-up feature. By directing people to our site through her customized link, her followers had easy access to the BROOKE and were able to quickly make a purchase! It’s a win-win. Congrats, Amber!

If you need any help creating a custom product link, feel free to reach out.