Based in San Francisco and handcrafted in Spain, Frēda Salvador is an artisan brand that is both modern and streamlined in its approach to footwear. Designed with the self-expressive woman in mind, each style embraces confidence and exudes a casual, yet sophisticated aesthetic that resonates deeply among fashion followers. The brand is both approachable and effortless offering a sought after versatility that makes them the go-to for everyday occasions.

We are a fast paced start up and are hustling everyday. We work as hard and as long as needed to get the job done. We are small, but mighty with strong values in teamwork and a positive and supportive work environment.

We are looking for an analytical and creative Email Marketing Associate to join our team. This role will support our marketing efforts across Email and SMS. The ideal candidate is passionate about data driven creative insights, organized, and is marketing obsessed.

What You'll Do…
  • Work with the Ecommerce and Digital Marketing Manager to execute Email and SMS campaigns from brief to finish in accordance with the Marketing Calendar.
  • Own all aspects of email production; work directly within our ESP Klaviyo to set up emails, Q/A links, coordinate creative to meet deadlines, and build audience lists.
  • Assist in designing comprehensive, measurable A/B testing methods to help drive efficiencies across retention touchpoints.
  • Ensuring email design and layouts of emails are optimized, user and mobile-friendly.
  • Maintain tracking and detailed reporting dashboards for email, and SMS across batch and blast as well as triggered campaign.
  • Create campaigns and strategies to engage customers who are “at risk” or are inactive (Win Back Campaigns).
  • Produce monthly and quarterly performance recaps to measure and report on marketing performance against set KPI’s, communicating key learnings and producing actionable insights.
  • Work with Merchandising, Warehouse and Operations teams to ensure product launches are seamlessly executed across Email and SMS in accordance with the calendar.
  • Identify and drive new marketing opportunities and ideas to further scale the business and improve efficiencies across all marketing channels.
  • Support ad-hoc email and SMS requests to support the Brand Awareness team.

Ideal candidate...
  • You are passionate about fashion and you LOVE shoes!
  • Communications or marketing degree preferred.
  • Must have 2 years of experience within email marketing field.
  • You are a self starter and a strong organizer with a meticulous eye for detail
  • You must have excellent communication skills
  • You bridge the gap between analytical and creative. You have strong reporting analytic skills and understand how data helps to identify, inform and refine creative marketing initiatives.
  • Experience running A/B, multivariate tests
  • You’re able to creatively work on tight timelines and remain calm under pressure, developing ideas quickly when needed.
  • You’re not afraid of a good excel sheet.
  • Must have experience using ESP platforms. Knowledge of Klaviyo is a bonus!
  • Some Shopify Plus, Google Analytics, SMILE, and /or Attentive experience and knowledge preferred but not required. Please let us know if you have one of these skills.

Why you’ll love working at Frēda…
  • Health, vision, and dental insurance for eligible employees
  • Unlimited PTO
  • Commuter reimbursement available (Post COVID)
  • Generous employee discounts, and shoe gratis program
  • Please submit your resume and a short cover letter to jobs@fredasalvador.com telling us about yourself and why you are a great fit for Freda Salvador!