With Summer in full swing, we’re thrilled to present FREDA’s upcoming styles to be released throughout the month of July!

EDA Canvas 

Among the exciting launches this month is our classic EDA d’Orsay sneaker in 100% GOT certified organic canvas!

EDA White Canvas POW

EDA Sand Canvas POW

Coming in both sand and white, the summer EDA Canvas will make its official debut on July 19th. However, prior to the release, you will see some teaser imagery on FREDAs socials along with a sign-up page for customers to be notified when the shoe is live on our site. Feel free to share the preview photos and sign-up link with your audience as we do the same!

To celebrate the canvas debut, we will also be launching a limited edition canvas tote bag adorned with original Tom Jean Webb artwork. The first 50 customers to buy an EDA Canvas sneaker will receive a free tote with purchase.

If you’re interested in promoting the big EDA drop before it’s live, you are more than welcome to share the sign-up link with your audience! Let’s get the FREDA family as excited as we are for this new addition of our core sneaker.


This Summer is all about woven everything. With that being said, we’re so excited to add to the woven family with our PHOEBE Mule!




With a closed toe and open back, we’re expecting the PHOEBE to follow in our other woven shoes’ footsteps and be a fan favorite, especially among new customers. The PHOEBE is handwoven in our factory in Elda, Spain. If you’d like more information on how this mule is made for your content, please let us know! This mule will debut on July 12th and come in caramel, white, and black.

New Colors, Same Styles

Some of the FREDA shoes that you know and love are launching in new colorways this month!

The JASMINE and HATTIE are making an appearance in camel embossed croc on July 17.



The best-selling ISA will now be available in white on July 10.


We’re so excited to introduce newness to our existing styles. Because they are seasonal, these variants will be limited edition and limited in quantity. We can’t wait for everyone to see them in all their glory.

Campaign Imagery

Now that you’ve seen close-ups of the shoes launching throughout July, take a look at our Pescadero-based photoshoot.

Among the collection of photos is our sport slides, the ONA and LEA. They are now back in stock with more inventory and fresh imagery.

Feel free to share these photos with your audience as we launch the featured styles to get your audience as excited as we are about the new additions to FREDA.

How Can We Help You?

As always, let us know how we can be the best partner to you. We love getting creative and working individually with you.