SENIOR ECOMMERCE / DIGITAL MARKETING MANAGER

WHO IS FRĒDA SALVADOR?

Based in San Francisco and handcrafted in Spain, Frēda Salvador is an artisan brand that is both modern and streamlined in its approach to footwear. Designed with the self-expressive woman in mind, each style embraces confidence and exudes a casual, yet sophisticated aesthetic that resonates deeply among fashion followers. The brand is both approachable and effortless offering a sought after versatility that makes them the go-to for everyday occasions.

We are a fast paced start up and are hustling everyday. We are driven. We are small, but mighty with strong values in teamwork and a positive and supportive work environment.

We are looking for a passionate, analytical, and creative Marketing & Ecom leader to join our team. This is a key role in the company that will report into the President and have a close working relationship with the founders. This role will drive the ecom business and marketing efforts across all digital and direct mail channels. The ideal candidate is passionate about our customer, understands fashion & luxury product, and knows how to manage the customer journey.

About the role

The Ecommerce Marketing Manager will scale FRĒDASALVADOR.COM through optimizing and managing site and digital channels to create a best in class ecommerce funnel and brand experience across all aspects of the customer lifecycle. The Ecommerce Marketing Manager will be responsible for all aspects of the day to day online business including product launches, email, digital marketing and partnership with cross-functional teams (creative, planning, production, digital agency) helping to set, maintain and improve KPI’s.

The right candidate will be driven, self motivated and come to FREDA with experience driving conversion preferably in the fashion space. You will be passionate about the latest trends in technology in paid media to optimize FRĒDA’s investment and traffic performance as well as identify new traffic opportunities.

DAY TO DAY

SITE

• Build seasonal marketing calendar & manage site to align
• Manage the setup and maintenance of weekly/daily merchandise and creative strategies with great attention to detail and accuracy
• Manage relationship and project manage site initiatives with Freda’s Web Development Agency
• Own site functionality, navigation, taxonomy, search and product merchandising
• Build sales forecast, align with marketing budget, partner with leadership team to manage forecast
• Develop and coordinate plans for CRO and UX/UI testing
• Responsible for product life-cycle management from sales launch through to maturity and decline
• Identifies opportunities for site optimization. Partners with manager to build roadmap for site improvement / optimization
• Work closely with the Merchandising / Planning to ensure we have the right assortments and inventory for channel
• Monitor the site to ensure optimized performance around customer engagement and conversion across different customer types
• Monitor the live site daily to check for category navigation issues and opportunities and product accuracy.
• Provide regular competitive analysis
• Partner with Visual and Creative teams to consistently ensure the site is fresh
• Manage site data and analytics, regularly present insights for scale

DIGITAL MARKETING CHANNELS

• Build Seasonal marketing calendar to support product/design & customer funnel journey
• Partner with digital agency to drive growth across all paid channels (PPC, SEO, Social, Affiliate, WOM and Influencer Marketing)
• Manage Growth Marketing Coordinator and Social Content Coordinator to drive growth across organic social and influencer channels.
• Manage retention marketing associate to drive growth in Email, SMS and loyalty programs
• Manage creative and marketing teams to ensure campaign deadlines are met across paid ads, email and sms. Project managing initiatives from conception through to execution
• Lead the strategy and content planning for Freda’s email and sms campaign and triggered journeys in relation to the product and customer lifecycles
• Evaluate channel performance and sales event productivity against goals, providing critical insight to the team weekly. monthly and quarterly
• Monitor and analyse customer behavior over time to suggest improvement and report on variances to the Freda customer lifecycle
• Partner with agency to create CRM Analytics to build customer segments in both email and on-site targeting
• Manage customer data and analytics, regularly present insights for scale
• Seek new opportunities and channels for scale

DIRECT MAIL CHANNEL

• Partner with direct mail agency to drive channel strategy
• Manage creative teams to ensure strategic alignment on content and timelines are met
• Manage and report on customer milestone data to help drive this channel
• Manage the DM budget to performance and evaluate the effectiveness of the programs to meet KPIs

SKILLS / REQUIREMENTS

• BA/BS degree.
• 5+ years of experience in digital brand strategy and/or digital marketing.
• You have at least 2+ years of experience leading and managing
• Collaborative team player with strong work ethic
• You have demonstrated experience building and scaling a brand
• You have successfully launched and managed a new product or innovation through its entire life cycle
• You have an analytical mindset, with proven experience defining and delivering performance
• Proficient in Google Analytics. Experience with Looker, Tableau, or DOMO a plus.
• Strong analytics and Excel skills
• High comfort level with online performance measurement and attribution models.
• Comprehensive knowledge of paid performance and SEO and CRO.
• You have a keen eye for detail and an obsession for the customer journey and experience.
• Excellent presentation, organization and project management skills
• Exceptional interpersonal and communication skills, both written and verbal
• You’re entrepreneurial in spirit (start-up experience preferred)