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NEXT AT FILLMORE:

 

HOLIDAY SPIRIT EVENT

FREE FRĒDA HAT WITH PURCHASE

Just before the holidays, we’re celebrating YOU! Join us in store to shop our latest collection and enjoy a free FRĒDA hat with your purchase—just in the spirit of the season. 

We’re also offering gift wrapping for $10 in store from 1-5PM from our friends at LINNA. The founder, Lisel Ashlock, will be wrapping your gifts and will send you home with additional paper for all your other gifts this year.

We can’t wait to see you!

THE DETAILS

WHEN:
SATURDAY, DECEMBER 21

WHERE:
2011 FILLMORE

NEXT AT MERCER:

HOLIDAY SPIRIT EVENT

FREE FRĒDA HAT WITH PURCHASE

Just before the holidays, we’re celebrating YOU! Join us in store to shop our latest collection and enjoy a free FRĒDA hat with your purchase—just in the spirit of the season. We can’t wait to see you!

THE DETAILS

WHEN:
SATURDAY, DECEMBER 21

WHERE:
83 MERCER ST

PAST EVENTS

FRĒDA LOAFER MONOGRAMMING,
PERSONALIZE YOUR LOAFERS
* Monogramming is Complimentary
FRIDAY, DECEMBER 13th
2011 Fillmore
2-5 PM

 

Come hang on Fillmore with us and our friend Eve Pranzo who will be doing custom monogramming on all loafers. The service is complimentary with any loafer purchase, or bring your already owned FRĒDA loafers in too. Get your initials, favorite word, something else fun–it's your loafer life, let’s personalize it. 
 

Also, we’ll have cider to sip on and treats from Johnny Doughnuts.

We can’t wait to see you!

 

YOU'RE INVITED! 

THURSDAY, DECEMBER 5th
3-6PM at 2011 Fillmore

 

Sip, shop and celebrate the holidays! Join the retailers on Fillmore for exclusive deals, wine, and seasonal surprises. 


Participating retailers include:
FRĒDA SALVADOR, Catbird, Clare V., Third Love, Sezane, Veronica Beard, Credo

 

GOLDSTORIES x FREDA

FRIDAY, NOVEMBER 22nd
2-5PM at 2011 Fillmore

 

Goldstories is popping up on Fillmore! Join us on Friday, November 22nd, from 2PM to 5PM, and enjoy 10% off select Goldstories jewelry and 10% off FREDA styles during this special event.

Goldstories creates solid 14k gold jewelry, handcrafted in San Francisco, designed to be worn every day and celebrated for a lifetime. Known for their unique textures and movement, each piece tells a story of individuality, allowing you to express yourself through timeless, wearable art.

Don’t miss this chance to shop thoughtfully designed jewelry alongside your favorite FREDA pieces. We’ll see you there!

 

 

BUY MORE SAVE MORE EVENT
IN-STORE ONLY
FRIDAY, OCTOBER 25th
2011 Fillmore


We’re excited to announce an exclusive Buy More, Save More promotion starting this Friday, just for our incredible Fillmore community!
 
For a limited time, enjoy 15% off our FREDA collection, when you purchase 2 or more pairs of shoes, you’ll get 20% off!

 

 

DISCOVER TIMELESS PIECES 
FROM OURS 
SATURDAY, OCTOBER 26th
2011 Fillmore
1-5 PM


Our friends at OURS are popping up on Fillmore! Stop by to discover their refined collection and shop 15% off everything in store.

ABOUT OURS:
Founded by a mother-daughter duo, OURS embodies elevated comfort with timeless pieces crafted from the finest Italian materials and made with care and intention.

 

SUPPORT BREAST CANCER AWARENESS 
WITH EVERVIOLET
SATURDAY, OCTOBER 19th
2011 Fillmore
1-5 PM


In honor of Breast Cancer Awareness Month, we’re co-hosting a special event with Everviolet where 10% of all sales will be donated to Breast Cancer Prevention Partners.  

ABOUT EVERVIOLET

Everviolet is dedicated to creating beautiful, sustainably-made pieces designed for comfort and confidence at every stage of life. Their collection emphasizes thoughtful craftsmanship and intentional fashion choices. 

 

 

SHOP FRĒDA AND FRIENDS
SATURDAY, OCTOBER 19th 
ALCHEMY WORKS
YOUNTVILLE, CA

REFRESH YOUR JEWELRY GAME
WITH TAYĀLEE

SATURDAY, AUGUST 24th
2011 Fillmore
2-5 PM

TALĀYEE Jewelry is popping on Fillmore too! Stop by for bites and sips, 10% off your in-store purchase and an opportunity to meet with the designer.

FRĒDA x BORN TO ROAM DENIM CHORE COATS +
CHAIN STITCHING W/ KAMBRIC GOODS


SATURDAY, MAY 4
2011 Fillmore
11-4 PM


Celebrate Mother’s Day with us on Fillmore! Stop by to see our latest collection and have a very limited edition denim chore coat personalized with complimentary chain stitching. These coats were made using up-cycled denim and no two are alike.



LET'S CELEBRATE
1 YEAR ON FILLMORE

THURSDAY, SEPTEMBER 12
2011 FILLMORE ST
5-7 PM
 
THE DETAILS
FRĒDA Fall Shoes + Accessories 
Clothing from Le Superbe
Sips from Sophie James
Good vibes from you. 
That's a true   FRĒDA celebration.


 Le Superbe Pop Up will run through Sunday, 09/15



CREATIVE GROWTH X   FRĒDA
AN EVENING OF ART, FASHION, FOOTWEAR

THURSDAY, SEPTEMBER 19
2011 FILLMORE ST
5-7 PM

FRĒDA LOAFER MONOGRAMMING,
PERSONALIZE YOUR LOAFERS
* Monogramming is Complimentary
SATURDAY, SEPTEMBER 21
2011 Fillmore
2-5 PM

 

Come hang on Fillmore with us and our friend Eve Pranzo who will be doing custom monogramming on all loafers. The service is complimentary with any loafer purchase, or bring your already owned FRĒDA loafers in too. Get your initials, favorite word, something else fun–it's your loafer life, let’s personalize it.  

 


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