FRĒDA Round-Up

Here’s a quick recap on what’s happened at FRĒDA in the month of August!

Most loved styles:


Fall is in full swing and we're so thankful and thrilled about the momentum you've helped us build for the styles that have already launched in the September Launch Lookbook. Big thanks to you! 

There's more where this came from, so keep your eyes out for the October Launch Lookbook.

Friends + Family Sale   

Our Friends + Family sale is on from September 29 through October 5! We're so excited to offer some of our bestsellers and new arrivals for 20% off.

Like all of our other big promotions, your commission rate will change to 7% for the duration of the sale and will revert to your original rate immediately once the promotion wraps.

However, because we know this is an exciting drop, we're giving you early access to promote it to your followers! This means you can still receive commission from the sale by sharing the code, FREDAFAMILY, and your Impact link that leads to the sale page to receive commission on purchases driven by you.

Content-wise, you can either post your own content with a featured shoe in the sale or even share our social assets made specifically for this event!

Let me know if you need any help creating your Impact link or have any questions about this promo.

Sit With Us Event     

If books had a season it would be Fall. So, it only made sense to collaborate with award-winning author, friend, and future FREDA Woman, Kate Milliken, on a virtual Sit With Us event for her newest novel, Kept Animals.

On October 28 from 5 p.m. to 7:30 p.m. PST, Kate will be joining us over Zoom for a reading, Q&A, creative writing session, and group discussion surrounding her book. 

Tickets are on sale now for $30 and include entry to the event, a signed paperback of Kept Animals, as well as a charitable donation to Giant Steps Therapeutic Equestrian Center where Kate is a volunteer.

Purchase a ticket or learn more about the event here.

Ambassador Nominations 

Just a friendly reminder that we are still looking to add to the ambassador family! If you have any content-creating friends who you think could make a great addition to our program, please send them our way! 

You can email Meg LaChance at if anyone comes to mind that you'd like to recommend to our growing team.

Ambassador Round-Up

Fall is off to an amazing start - thanks to you! 

Here are just a few (of many) high performing posts we want to shoutout:

Ashley, Kristie, and Jenn Streicher   


This sister trio helped promote our sneaker and sandal sale with amazing Instagram story content of their FREDAs! Using a mix of our campaign imagery and their own photos, the Streicher sisters created amazing buzz around this promo. 

Natalie Borton and Conni Jespersen 


Natalie and Conni both paid a visit to our Diego pop-up in Newport Beach! Not only did they show off the upcoming fall styles that were debuting in the trailer that weekend, but encouraged locals to stop by and use their promo code at the road trip events.