DESIGN STORIES
MADE IN ITALY This fall, we welcomed a new factory into the FRĒDA Family. Located in Fucecchio, Florence, Italy, they’re home to the finest leather...
Read moreAugust was such a fun shoot to style because I love the freedom that comes with transitional dressing. Shorts with boots, dresses with loafers, a ...
Read moreTHE BEST DAYS AHEAD The new year always brings moments to reflect and a desire to push forward. From finding time to read a page every morning to w...
Read moreThis season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of ...
Read moreTHE BEST OF FASHION MONTH Streets are bustling. Calendars are stacked. Fashion is thriving. The fall grind is back and we’re in motion for our favo...
Read moreOur d'Orsay leather sneakers are iconic FRĒDA in every way. Handcrafted in Spain, these sneakers have become an instant classic in our closets for ...
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