STYLING STORIES: FEBRUARY CAMPAIGN

When we were working on our SS25 Collection, we were largely inspired by the idea of dopamine dressing and what that means in our everyday. For us, dopamine dressing is...

THE BEST (CURATED BY US) DECEMBER 2024

THE BEST WINTER EVER With all the coming NYE parties, cozy nights at home and other cold-weather things happening right now, we’re ready to have the most fun winter season....

DESIGN STORIES

MADE IN ITALY This fall, we welcomed a new factory into the FRĒDA Family. Located in Fucecchio, Florence, Italy, they’re home to the finest leather craftsmanship in the world and...

STYLE: AUGUST CAMPAIGN OUTFIT DETAILS

August was such a fun shoot to style because I love the freedom that comes with transitional dressing. Shorts with boots, dresses with loafers, a lightweight trench...it's just fun. FRĒDA's...

THE BEST (CURATED BY US)

THE BEST DAYS AHEAD The new year always brings moments to reflect and a desire to push forward. From finding time to read a page every morning to wearing poetry...

LIFE IN FRĒDA: AN INSIDE LOOK INTO THE FALL CAMPAIGN + COLLECTION

This season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of our largest...

SEPTEMBER 2023: THE BEST (CURATED BY US)

THE BEST OF FASHION MONTH Streets are bustling. Calendars are stacked. Fashion is thriving. The fall grind is back and we’re in motion for our favorite season. From new brands...

How to care for your d'Orsay sneakers

Our d'Orsay leather sneakers are iconic FRĒDA in every way. Handcrafted in Spain, these sneakers have become an instant classic in our closets for good reason; they go with everything!...

FREDA SALVADOR PRE-FALL 2015