YEAR IN REVIEW: LIFE AS FRĒDA

As a small team with big dreams, it’s been a HUGE year for us and we were so happy to celebrate with you every step along the way. Here’s a look ba...

DESIGN STORIES

MADE IN ITALY This fall, we welcomed a new factory into the FRĒDA Family. Located in Fucecchio, Florence, Italy, they’re home to the finest leather...

STYLE: AUGUST CAMPAIGN OUTFIT DETAILS

August was such a fun shoot to style because I love the freedom that comes with transitional dressing. Shorts with boots, dresses with loafers, a ...

THE BEST (CURATED BY US)

THE BEST DAYS AHEAD The new year always brings moments to reflect and a desire to push forward. From finding time to read a page every morning to w...

LIFE IN FRĒDA: AN INSIDE LOOK INTO THE FALL CAMPAIGN + COLLECTION

This season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of ...

SEPTEMBER 2023: THE BEST (CURATED BY US)

THE BEST OF FASHION MONTH Streets are bustling. Calendars are stacked. Fashion is thriving. The fall grind is back and we’re in motion for our favo...

How to care for your d'Orsay sneakers

Our d'Orsay leather sneakers are iconic FRĒDA in every way. Handcrafted in Spain, these sneakers have become an instant classic in our closets for ...

FREDA SALVADOR PRE-FALL 2015