STYLING STORIES: POPS OF RED
“THE ‘POP OF RED’ STYLING TRICK IS STILL GOING STRONG” - VOGUE Trends come and go but one that’s holding on is the ‘pop of red’ trick–and we couldn’t be...
THE BEST (CURATED BY US) MARCH 2025
THE BEST IN OUR COMMUNITY Our community is the beating heart of FRĒDA. Building community from the ground up–it’s why we started and what motivates us everyday. We’re incredibly lucky...
STYLING STORIES: MARCH CAMPAIGN
Even a hint of warm weather has us excited to get out there and have some fun this month–especially with style. And because it’s a transitional month, that means lots...
THE BEST (CURATED BY US) FEBRUARY 2025
THE BEST HITS OF DOPAMINE Let’s talk dopamine. Defined as a chemical messenger in the brain, dopamine affects things like mood, movement, motivation, and more. It’s known as “the happy...
CRAFT STORIES: OPEN WEAVE LEATHER
Our passion for craftsmanship comes from a long lineage that we proudly uphold today. We love working with our family factories to bring new ideas to life while honoring the...
GOOD READS
Welcome to Good Reads–a newsletter dedicated to everything we’re reading and thought we’d share with you. We’re big fans of Substack because it’s all from individual authors, like all the...
FRĒDA WOMAN SERIES: LAUREN HERRERA AND RAYNA BASTA
We’re about all things community, so of course, we love every opportunity to highlight one of our local favorites! This month’s FRĒDA Women, Lauren Herrera and Rayna Basta are the...
HOW TO WEAR IT: THE BROOKE
The BROOKE is our everything boot. Classic shape. Water-resistant leathers. Lightweight lug sole. Basically everything you need for an endlessly versatile boot that you’ll want to wear from fall to...
THE BEST (CURATED BY US) JANUARY 2025
THE BEST WAYS TO START THE YEAR We’re all about starting the year off with ease. It could be as simple as prioritizing better sleep or taking the time to...
Shop the January Campaign
STYLING STORIES: JANUARY CAMPAIGN It’s the new year, and we’re feeling refreshed as we approach our closet every morning. I love reimagining all my favorite items of clothing through styling....
YEAR IN REVIEW: LIFE AS FRĒDA
As a small team with big dreams, it’s been a HUGE year for us and we were so happy to celebrate with you every step along the way. Here’s a...
ABOUT OUR NEW YORK MINUTE
What a special week we had opening the doors to our new home in the Big Apple! From the opening evening with all your favorite NYC FRĒDA Women to the...
FRĒDA WOMAN SERIES: NATALIE BORTON
There are a million things we would love to say about Natalie Borton. She’s smart. She’s driven. She’s cool. She’s fun. She’s all around the best. So, we are beyond...
FRĒDA WOMAN SERIES: LAURA L. RUBIN
Please give a warm welcome to Laura L. Rubin–journaling enthusiast (Sherpa in her words), entrepreneur, editor, writer, surfer, marketing & comms professional–and more because what can’t she do? Oh, and...
STYLING STORIES
THE PARTY COLLECTION Excitement is an understatement for party season. We love to get dressed up. It’s the best time to have the most fun with your personal style! For...
WE'RE COMING NYC - TOUR THE HOOD
A WALK AROUND SOHO New York, New York–the city so nice they named it twice and we are coming! We’re just one week away from opening our new home on...