NYC, WE’RE COMING
To say we’re excited to have a home back in the city is an understatement. We cannot wait! We’ll be hosting events once doors open, and want you there. So, text your friends, call your mom, tell everyone to come hang with us on Mercer starting November 11..
WEST COAST TO EAST COAST
Our New York City store is designed to be an extension of our hometown location. Located in the heart of Soho, it’s a thoughtfully curated space marrying the classic New York vibe with our Californian roots. Every detail was considered to feel inviting, look beautiful and function as a place to come together. We like to think of our store as a home where the doors are always open and you’re welcome to stay beyond shopping. If you’re ever in the neighborhood, come in and say hello.
ALSO, HEY–WE’RE FRĒDA
We started with friendship and a shared love of design. Over 10 years later, we’ve grown into a close team inspiring individual style and building community from the ground up. Made by hand at family factories in Spain, Italy and El Salvador, we create classics reimagined in the details and designed to live in your closet forever.