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NYC, WE’RE COMING

To say we’re excited to have a home back in the city is an understatement. We cannot wait! We’ll be hosting events once doors open, and want you there. So, text your friends, call your mom, tell everyone to come hang with us on Mercer starting November 11..

WEST COAST TO EAST COAST

Our New York City store is designed to be an extension of our hometown location. Located in the heart of Soho, it’s a thoughtfully curated space marrying the classic New York vibe with our Californian roots. Every detail was considered to feel inviting, look beautiful and function as a place to come together. We like to think of our store as a home where the doors are always open and you’re welcome to stay beyond shopping. If you’re ever in the neighborhood, come in and say hello.

TOUR OUR NYC NEIGHBORHOOD
BROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenBROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

BROOKE RAIN RESISTANT BOOT

$495
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AERI MOTO BOOTAERI MOTO BOOT
+ New

AERI MOTO BOOT

$595
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ELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power WomenELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ $75 OFF

ELBA PENNY LOAFER

$375
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5.5
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TEMI SHEARLING PENNY LOAFER MULETEMI SHEARLING PENNY LOAFER MULE

TEMI SHEARLING PENNY LOAFER MULE

$375
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BROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenBROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

BROOKE RAIN RESISTANT BOOT

$495
5
5.5
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6.5
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7.5
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8.5
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9.5
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JADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenJADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

JADA SQUARE TOE BALLET FLAT

$350
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5.5
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JADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenJADA SQUARE TOE BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

JADA SQUARE TOE BALLET FLAT

$350
5
5.5
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EDA D'ORSDAY SNEAKER, [product-type] - FREDA SALVADOR Power Shoes for Power WomenEDA D'ORSDAY SNEAKER, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

EDA D'ORSAY SNEAKER

$350
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EDA D'ORSAY SNEAKER, [product-type] - FREDA SALVADOR Power Shoes for Power WomenEDA D'ORSAY SNEAKER, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

EDA D'ORSAY SNEAKER

$350
5
5.5
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ELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power WomenELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ $75 OFF

ELBA PENNY LOAFER

$375
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5.5
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6.5
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8.5
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ELBA - Black Embossed Croc, [product-type] - FREDA SALVADOR Power Shoes for Power WomenELBA - Black Embossed Croc, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ $79 OFF

ELBA PENNY LOAFER

$395
5
5.5
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ELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power WomenELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ $79 OFF

ELBA PENNY LOAFER

$395
5
5.5
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6.5
7
7.5
8
8.5
9
9.5
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10.5
11
BROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenBROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

BROOKE RAIN RESISTANT BOOT

$495
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
BROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenBROOKE RAIN RESISTANT BOOT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

BROOKE RAIN RESISTANT BOOT

$495
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
JADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenJADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ New

JADA SQUARE TOE BALLET FLAT

$375
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
ELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power WomenELBA PENNY LOAFER, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ $75 OFF

ELBA PENNY LOAFER

$375
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
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10.5
11
JADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power WomenJADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

JADA SQUARE TOE BALLET FLAT

$350
5
5.5
6
6.5
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7.5
8
8.5
9
9.5
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10.5
11
JADA SQUARE TOE BALLET FLATJADA HANDWOVEN BALLET FLAT, [product-type] - FREDA SALVADOR Power Shoes for Power Women
+ Bestseller

JADA SQUARE TOE BALLET FLAT

$375
5
5.5
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6.5
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7.5
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8.5
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9.5
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10.5
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JADA SQUARE TOE BALLET FLATJADA SQUARE TOE BALLET FLAT
+ Bestseller

JADA SQUARE TOE BALLET FLAT

$350
5 5.5
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6.5
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7.5
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8.5
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9.5
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10.5
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JADA SQUARE TOE BALLET FLATJADA SQUARE TOE BALLET FLAT
+ New

JADA SQUARE TOE BALLET FLAT

$395
5
5.5
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6.5
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7.5
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8.5
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9.5
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10.5
11
TEMI SHEARLING PENNY LOAFER MULETEMI SHEARLING PENNY LOAFER MULE
+ New

TEMI SHEARLING PENNY LOAFER MULE

$375
5
5.5
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6.5
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7.5
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8.5
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9.5
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ALSO, HEY–WE’RE FRĒDA

We started with friendship and a shared love of design. Over 10 years later, we’ve grown into a close team inspiring individual style and building community from the ground up. Made by hand at family factories in Spain, Italy and El Salvador, we create classics reimagined in the details and designed to live in your closet forever.

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